# The Trade Desk alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 312 of the 432 answers in the 2 categories where The Trade Desk holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/the-trade-desk/alternatives/

## Named instead, most often (every category and segment added)

- StackAdapt: 53
- YouTube Ads: 28
- Meta Ads: 24
- AdRoll: 21
- Vibe.co: 19
- LinkedIn Campaign Manager: 16

## Programmatic and display advertising

**Small business**: 66 of 72 answers did not name The Trade Desk (The Trade Desk is #7 of 12 at 4%).

- StackAdapt: first choice in 26 of those 66
- AdRoll: first choice in 15 of those 66
- Choozle: first choice in 5 of those 66
- Google Ads: first choice in 4 of those 66
- LinkedIn Campaign Manager: first choice in 4 of those 66
- Hey Sid: first choice in 3 of those 66
- AdRoll ABM: first choice in 1 of those 66
- Blasto DSP: first choice in 1 of those 66

**Mid-market**: 43 of 72 answers did not name The Trade Desk (The Trade Desk is #3 of 14 at 11%).

- StackAdapt: first choice in 17 of those 43
- AdRoll: first choice in 6 of those 43
- Choozle: first choice in 2 of those 43
- ad:personam: first choice in 2 of those 43
- AdRoll ABM: first choice in 1 of those 43
- Google Ads: first choice in 1 of those 43

**Enterprise**: 28 of 72 answers did not name The Trade Desk (The Trade Desk is #1 of 6 at 43%).

- Demandbase: first choice in 2 of those 28
- StackAdapt: first choice in 2 of those 28
- AdSovereign: first choice in 1 of those 28
- Adobe Advertising: first choice in 1 of those 28
- Adobe Advertising Cloud DSP: first choice in 1 of those 28
- Basis: first choice in 1 of those 28
- Terminus: first choice in 1 of those 28

## Video advertising

**Small business**: 72 of 72 answers did not name The Trade Desk (The Trade Desk is #9 of 9 at 0%).

- Meta Ads: first choice in 19 of those 72
- Vibe.co: first choice in 14 of those 72
- YouTube Ads: first choice in 14 of those 72
- LinkedIn Video Ads: first choice in 7 of those 72
- TikTok Ads: first choice in 7 of those 72
- LinkedIn Campaign Manager: first choice in 3 of those 72
- Google Ads: first choice in 2 of those 72
- Google/YouTube: first choice in 2 of those 72

**Mid-market**: 61 of 72 answers did not name The Trade Desk (The Trade Desk is #9 of 9 at 0%).

- YouTube Ads: first choice in 14 of those 61
- StackAdapt: first choice in 8 of those 61
- LinkedIn Campaign Manager: first choice in 7 of those 61
- Meta Ads: first choice in 5 of those 61
- TikTok Ads: first choice in 3 of those 61
- Vibe.co: first choice in 3 of those 61
- LinkedIn Video Ads: first choice in 2 of those 61
- Adwave: first choice in 1 of those 61

**Enterprise**: 42 of 72 answers did not name The Trade Desk (The Trade Desk is #1 of 10 at 19%).

- Google Display & Video 360: first choice in 3 of those 42
- Demandbase: first choice in 2 of those 42
- LinkedIn Campaign Manager: first choice in 2 of those 42
- LinkedIn Video Ads: first choice in 2 of those 42
- Vibe.co: first choice in 2 of those 42
- 6sense: first choice in 1 of those 42
- Adobe Advertising: first choice in 1 of those 42
- Arcade: first choice in 1 of those 42

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.