# Teradata: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 3 judge labels across 1 categories by 3 of 14 models. Page: https://gtm-ai-index.com/vendors/teradata/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | 0% | 83 | 100% | 3 |

## And against it

- "older Oracle VMs, Teradata without cloud migration ... Marketing moves fast; this tech drags you down." (Qwen 3.7 Flash, Warehouse & ETL)
- "Legacy On-Premises or Enterprise Systems (e.g., Teradata, Oracle, traditional SQL Server)" (Gemini 3.5 Flash, Warehouse & ETL)
- "On-premise solution that's outdated for modern marketing analytics" (GLM 4.7 FlashX, Warehouse & ETL)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 97 → 83 of 83.

## The company

Teradata; https://www.teradata.com; San Diego, United States; founded 1979; about 8,300 employees; public, TDC on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Teradata's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Fixed + Flex Pricing provides customers with financial control in the agentic era. (https://www.teradata.com/pricing)
- For: customers (https://www.teradata.com/pricing)
- Price stated: Fixed + Flex Pricing (https://www.teradata.com/pricing)
- Free plan or trial: Try for free (https://www.teradata.com/platform)
- Customers named: The Very Group, The Lottery Corporation, Sicredi, Banco Bradesco, Mitsui Sumitomo Insurance, Roman Coba, Ignacio Charfolé, Steve Pimblett

## What it publishes

Every page teradata.com exposes, read 2026-09-29: 5650 addresses. By kind, pages and the last 90 days:

- blog: 1327 pages, 0 in the last 90 days, latest 2026-05-26
- case study: 156 pages, 25 in the last 90 days, latest 2026-09-09
- webinar or virtual event: 142 pages, 1 in the last 90 days, latest 2026-08-26
- conference or event: 363 pages, 2 in the last 90 days, latest 2026-08-10
- report or ebook: 253 pages, 2 in the last 90 days, latest 2026-08-19
- comparison: 27 pages, 2 in the last 90 days, latest 2026-09-23
- template or tool: 2 pages, 0 in the last 90 days, latest 2025-05-21
- glossary or explainer: 253 pages, 5 in the last 90 days, latest 2026-09-15
- podcast or video: 184 pages, 1 in the last 90 days, latest 2026-08-20
- news or press: 214 pages, 8 in the last 90 days, latest 2026-09-17
- Recent: 2026-09-23 comparison: Context engineering vs prompt engineering https://kr.teradata.com/insights/ai-and-machine-learning/context-engineering-vs-prompt-engineering
- Recent: 2026-09-17 news or press: Teradata Transforms Tera Into an Agentic Coworker | Teradata https://www.teradata.com/press-releases/2026/tera-an-agentic-coworker
- Recent: 2026-09-16 comparison: Context engineering vs prompt engineering https://www.teradata.com/insights/ai-and-machine-learning/context-engineering-vs-prompt-engineering
- Recent: 2026-09-15 glossary or explainer: What is a context engine https://www.teradata.com/insights/ai-and-machine-learning/what-is-a-context-engine
- Recent: 2026-09-14 glossary or explainer: What is conversational analytics https://www.teradata.com/insights/data-analytics/what-is-conversational-analytics
- Recent: 2026-09-11 glossary or explainer: What is ai governance https://www.teradata.com/insights/ai-and-machine-learning/what-is-ai-governance

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.