# Tealium: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 69 judge labels across 5 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/tealium/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Customer data platforms | 0% | 13 | 21% | 38 |
| Identity resolution | 0% | 42 | 30% | 20 |
| Customer intelligence and data science | 0% | 37 | 17% | 6 |
| Data warehouse and reverse ETL for marketing | 0% | 80 | 75% | 4 |
| Consent and privacy management | 0% | 34 | 0% | 1 |

## What the models said for it

- "If data privacy and tag management are your top priorities, Tealium's governance and consent features are hard to beat." (GLM 4.7 FlashX, CDP)
- "Choose Amperity or Tealium if you have high-volume data and need the most accurate identity resolution possible." (Qwen 3.7 Flash, CDP)
- "Tealium fits compliance-heavy mid-market B2B e.g., healthcare, finance needing HIPAA BAA and strong governance" (Muse Glimmer 30B, CDP)
- "Tealium | Strong governance, consent management | Heavily regulated industry; privacy-first requirements" (Kimi K2, CDP)

## And against it

- "What to avoid on a tight budget * Tealium publishes no pricing; Vendr pegs mid-market deployments at $60,000–$150,000 per year" (Muse Glimmer 30B, CDP)
- "you should completely avoid traditional Customer Data Platforms (CDPs) like Amperity, Tealium, or LiveRamp" (Gemini 3.5 Flash, Identity)
- "Avoid packaged CDPs (Segment, Adobe, Tealium) at mid-market scale for pure B2B" (DeepSeek V4 Flash, Warehouse & ETL)
- "Black-box CDPs like Segment, mParticle, Tealium, and Simon Data" (Perplexity Sonar, Identity)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Identity resolution: 8% to 0%, −8. Inside the floor by 3 points · rank 4 → 42 of 140.
- Customer data platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 13 of 61.
- Customer intelligence and data science: 0% to 0%, ±0. Inside the floor by 11 points · rank 49 → 37 of 142.
- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 96 → 80 of 83.
- Consent and privacy management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 34 of 52.

## The company

Tealium; http://www.tealium.com; San Diego, United States; founded 2008. From Wikidata, fetched 2026-09-14.

## In its own words

What Tealium's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Customer Data Platform | Trusted Data for AI (https://tealium.com/)
- For: Marketing, data analytics, and AI teams (https://tealium.com/)
- Integrations claimed: 1300 (https://tealium.com/)
- Certifications: SOC 2 Type II, ISO 27001, ISO 27018, ISO 27701, ISO 42001, HIPAA, GDPR alignment, HIPAA BAAs
- Customers named: Spark New Zealand, Sportsbet, Legal & General

## What it publishes

Every page tealium.com exposes, read 2026-09-29: 7247 addresses. By kind, pages and the last 90 days:

- blog: 1014 pages, 17 in the last 90 days, latest 2026-09-28
- case study: 108 pages, 7 in the last 90 days, latest 2026-08-13
- webinar or virtual event: 201 pages, 13 in the last 90 days, latest 2026-09-23
- conference or event: 214 pages, 14 in the last 90 days, latest 2027-01-10
- report or ebook: 238 pages, 5 in the last 90 days, latest 2026-09-01
- comparison: 19 pages, 0 in the last 90 days, latest 2026-04-26
- template or tool: 16 pages, 0 in the last 90 days, latest 2026-02-02
- glossary or explainer: 57 pages, 0 in the last 90 days, latest 2026-05-28
- podcast or video: 431 pages, 2 in the last 90 days, latest 2026-07-22
- news or press: 253 pages, 1 in the last 90 days, latest 2026-08-31
- Recent: 2027-01-10 conference or event: Nrf 26 retails big show https://tealium.com/event/nrf-26-retails-big-show
- Recent: 2026-09-28 blog: California consumer privacy act https://tealium.com/california-consumer-privacy-act/
- Recent: 2026-09-24 blog: Inside the gardens you own nothing https://tealium.com/blog/media/inside-the-gardens-you-own-nothing
- Recent: 2026-09-23 webinar or virtual event: 11 6 26 olive oil tasting experience virtual event https://tealium.com/event/11-6-26-olive-oil-tasting-experience-virtual-event/
- Recent: 2026-09-23 conference or event: 12 7 26 tealium vip suite ny rangers game https://tealium.com/event/12-7-26-tealium-vip-suite-ny-rangers-game/
- Recent: 2026-09-22 conference or event: Digital marketing for finserv https://tealium.com/event/digital-marketing-for-finserv

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.