# Taboola: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 61 judge labels across 3 categories by 12 of 12 models. Page: https://gtm-ai-index.com/vendors/taboola/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Native and content advertising | 11% | 5 | 36% | 59 |
| Programmatic and display advertising | 0% | 84 | 100% | 1 |
| Video advertising | 0% | 117 | 100% | 1 |

## What the models said for it

- "Reach: 1.4 billion unique users/month across 10,000+ premium publishers - Strength: Largest content discovery platform by recommendation volume" (Mistral Small, Native ads)
- "Taboola is the largest independent content discovery engine on the web... Unmatched Scale: Taboola offers massive reach" (Gemini 3.5 Flash, Native ads)
- "Taboola and Outbrain are the most widely used... Taboola is the biggest of all the native advertising platforms" (Claude Haiku 4.5, Native ads)
- "Largest by reach (1.4B+ users/month, 200K+ live creatives)... Premium scale (Taboola/Outbrain)" (Grok 4.1 Fast, Native ads)

## And against it

- "Many advertisers report 100% bot traffic with 100% bounce rates ... Rating: 2.7/5 on Trustpilot (rated "Poor")" (GLM 4.7 FlashX, Native ads)
- "Smaller networks like Taboola (Trustpilot ~2.5/5, fraud/closure complaints) also flagged." (Grok 4.1 Fast, Video ads)
- "Avoid premium platforms (Taboola, Outbrain) until you validate ROAS" (Grok 4.1 Fast, Native ads)
- "Outbrain and Taboola are the largest players, but evaluate whether their audience matches your target (they skew more consumer/publisher-focused)" (Claude Haiku 4.5, Native ads)

## The company

Taboola; https://www.taboola.com; New York City, United States; founded 2007; public, TBLA on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.