# Supermetrics: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 12 judge labels across 4 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/supermetrics/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | 0% | 44 | 33% | 9 |
| Customer intelligence and data science | 0% | 116 | 0% | 1 |
| Dashboards and data visualization | 0% | 33 | 0% | 1 |
| Market intelligence platforms | 0% | 75 | 0% | 1 |

## What the models said for it

- "Improvado, Funnel.io, or Supermetrics (marketing-specific ETL with faster setup)" (Kimi K2, Warehouse & ETL)
- "Fivetran (for SaaS/CRM tools) + Supermetrics (for ad platforms)" (Gemini 3.5 Flash, Warehouse & ETL)
- "Marketing data unification | Supermetrics" (Kimi K2, Market intelligence)

## And against it

- "Supermetrics if you need a true warehouse-centered stack... it is described as a connector-style tool that can be limited to basic aggregations" (Perplexity Sonar, Warehouse & ETL)
- "It lacks the robust data activation features required for syncing modeled data back into operational tools at scale." (Mistral Small, Warehouse & ETL)
- "However, it lacks the deep transformation capabilities of a data warehouse setup." (Qwen 3.7 Flash, Warehouse & ETL)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 44 of 83, unchanged.
- Customer intelligence and data science: 0% to 0%, ±0. Inside the floor by 11 points · rank 138 → 116 of 142.
- Dashboards and data visualization: 0% to 0%, ±0. Inside the floor by 11 points · rank 46 → 33 of 52.
- Market intelligence platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 75 of 172.

## The company

Supermetrics; https://supermetrics.com/; Helsinki, Ireland; founded 2013; about 400 employees (2025). From Wikidata, fetched 2026-09-14.

## In its own words

What Supermetrics's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Marketing Intelligence Platform (https://supermetrics.com/)
- For: agencies and brands (https://supermetrics.com/)
- Price stated: Starter from $55 USD per month, billed monthly, or $44 USD per month, billed yearly; Growth from $222 USD per month, billed monthly, or $177 USD per month, billed yearly; Enterprise: Get a Quote (https://supermetrics.com/pricing)
- Starting price: 55 (https://supermetrics.com/pricing)
- Free plan or trial: Try for free (https://supermetrics.com/)
- Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA, SOC 2 Type 2, ISO/IEC 27001
- Customers named: Accenture, Dentsu, Flying Tiger, Sleeping Giant Media, Mindgruve, FIFCO, Warner Bros., Levi's

## What it publishes

Every page supermetrics.com exposes, read 2026-09-29: 2224 addresses. By kind, pages and the last 90 days:

- blog: 346 pages, 20 in the last 90 days, latest 2026-09-22
- case study: 88 pages, 3 in the last 90 days, latest 2026-09-11
- webinar or virtual event: 51 pages, 4 in the last 90 days, latest 2026-08-28
- conference or event: 52 pages, 0 in the last 90 days, latest undated
- report or ebook: 56 pages, 0 in the last 90 days, latest 2025-07-03
- comparison: 38 pages, 5 in the last 90 days, latest 2026-09-18
- glossary or explainer: 6 pages, 2 in the last 90 days, latest 2026-08-31
- podcast or video: 86 pages, 0 in the last 90 days, latest 2025-03-13
- Recent: 2026-09-22 blog: Connect claude chatgpt marketing data https://supermetrics.com/blog/connect-claude-chatgpt-marketing-data
- Recent: 2026-09-18 comparison: Supermetrics vs power my analytics https://supermetrics.com/blog/supermetrics-vs-power-my-analytics
- Recent: 2026-09-16 blog: Marketing dashboard software https://supermetrics.com/blog/marketing-dashboard-software
- Recent: 2026-09-16 blog: Ai marketing dashboard https://supermetrics.com/blog/ai-marketing-dashboard
- Recent: 2026-09-15 blog: Ai powered marketing reporting in house teams https://supermetrics.com/blog/ai-powered-marketing-reporting-in-house-teams
- Recent: 2026-09-14 blog: September 2026 updates https://supermetrics.com/blog/september-2026-updates

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.