# Sprout Social alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 125 of the 216 answers in the 1 category where Sprout Social holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/sprout-social/alternatives/

## Named instead, most often (every category and segment added)

- Buffer: 40
- Metricool: 11
- SocialPilot: 8
- Sprinklr: 6
- Vista Social: 6
- Zoho Social: 4

## Social media management

**Small business**: 61 of 72 answers did not name Sprout Social (Sprout Social is #8 of 12 at 4%).

- Buffer: first choice in 29 of those 61
- Metricool: first choice in 8 of those 61
- Vista Social: first choice in 6 of those 61
- SocialPilot: first choice in 4 of those 61
- Zoho Social: first choice in 4 of those 61
- PostPlanify: first choice in 3 of those 61
- Agorapulse: first choice in 2 of those 61
- Later: first choice in 2 of those 61

**Mid-market**: 32 of 72 answers did not name Sprout Social (Sprout Social is #1 of 12 at 37%).

- Buffer: first choice in 10 of those 32
- Metricool: first choice in 3 of those 32
- Agorapulse: first choice in 1 of those 32
- Oktopost: first choice in 1 of those 32
- Publer Professional: first choice in 1 of those 32
- SocialPilot: first choice in 1 of those 32

**Enterprise**: 32 of 72 answers did not name Sprout Social (Sprout Social is #2 of 12 at 20%).

- Sprinklr: first choice in 6 of those 32
- SocialPilot: first choice in 3 of those 32
- Emplifi: first choice in 2 of those 32
- SOCi: first choice in 2 of those 32
- Birdeye: first choice in 1 of those 32
- Buffer: first choice in 1 of those 32
- ContentBridge: first choice in 1 of those 32
- Hootsuite: first choice in 1 of those 32

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.