# SparkToro alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 192 of the 252 answers in the 1 category where SparkToro holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/sparktoro/alternatives/

## Named instead, most often (every category and segment added)

- GWI: 31
- Qualtrics: 12
- Apollo.io: 6
- 6sense: 5
- Audiense: 5
- Wynter: 5

## Audience and consumer insights platforms

**Small business**: 50 of 84 answers did not name SparkToro (SparkToro is #1 of 17 at 24%).

- GWI: first choice in 8 of those 50
- Apollo.io: first choice in 4 of those 50
- SurveyMonkey: first choice in 4 of those 50
- Awario: first choice in 3 of those 50
- Delve AI: first choice in 3 of those 50
- Google Analytics 4: first choice in 3 of those 50
- Attest: first choice in 2 of those 50
- Audiense: first choice in 2 of those 50

**Mid-market**: 61 of 84 answers did not name SparkToro (SparkToro is #1 of 11 at 19%).

- GWI: first choice in 8 of those 61
- Wynter: first choice in 5 of those 61
- ZoomInfo: first choice in 4 of those 61
- Apollo.io: first choice in 2 of those 61
- HubSpot Marketing Hub: first choice in 2 of those 61
- LinkedIn Analytics: first choice in 2 of those 61
- YouGov Profiles: first choice in 2 of those 61
- 6sense: first choice in 1 of those 61

**Enterprise**: 81 of 84 answers did not name SparkToro.

- GWI: first choice in 15 of those 81
- Qualtrics: first choice in 12 of those 81
- 6sense: first choice in 4 of those 81
- Adobe Real-Time CDP: first choice in 4 of those 81
- Demandbase: first choice in 4 of those 81
- Audiense: first choice in 3 of those 81
- Talkwalker: first choice in 2 of those 81
- YouGov Profiles: first choice in 2 of those 81

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.