# Snowflake alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 279 of the 432 answers in the 2 categories where Snowflake holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/snowflake/alternatives/

## Named instead, most often (every category and segment added)

- Hightouch: 50
- BigQuery: 31
- Segment: 17
- Salesforce Data Cloud: 11
- Tealium: 9
- RudderStack: 8

## Data warehouse and reverse ETL for marketing

**Small business**: 45 of 72 answers did not name Snowflake (Snowflake is #4 of 17 at 4%).

- Hightouch: first choice in 21 of those 45
- BigQuery: first choice in 20 of those 45
- Census: first choice in 5 of those 45
- Polytomic: first choice in 3 of those 45
- RudderStack: first choice in 2 of those 45
- Airbyte: first choice in 1 of those 45
- Hevo: first choice in 1 of those 45
- Hightouch Free Tier: first choice in 1 of those 45

**Mid-market**: 28 of 72 answers did not name Snowflake (Snowflake is #3 of 14 at 20%).

- Hightouch: first choice in 9 of those 28
- BigQuery: first choice in 8 of those 28
- Adapters: first choice in 1 of those 28
- Census: first choice in 1 of those 28
- ClicData: first choice in 1 of those 28
- DuckDB: first choice in 1 of those 28
- Funnel: first choice in 1 of those 28
- Improvado: first choice in 1 of those 28

**Enterprise**: 21 of 72 answers did not name Snowflake (Snowflake is #2 of 13 at 30%).

- Hightouch: first choice in 11 of those 21
- BigQuery: first choice in 3 of those 21
- Census: first choice in 1 of those 21
- Omnata: first choice in 1 of those 21

## Data management platforms

**Small business**: 63 of 72 answers did not name Snowflake (Snowflake is #9 of 13 at 0%).

- Segment: first choice in 8 of those 63
- Apollo.io: first choice in 6 of those 63
- HubSpot: first choice in 6 of those 63
- Airtable: first choice in 4 of those 63
- ClicData: first choice in 3 of those 63
- Klaviyo: first choice in 3 of those 63
- HubSpot Breeze Intelligence: first choice in 2 of those 63
- RudderStack: first choice in 2 of those 63

**Mid-market**: 61 of 72 answers did not name Snowflake (Snowflake is #7 of 11 at 2%).

- Segment: first choice in 9 of those 61
- Hightouch: first choice in 6 of those 61
- RudderStack: first choice in 4 of those 61
- Tealium: first choice in 4 of those 61
- AdRoll ABM: first choice in 2 of those 61
- Demandbase: first choice in 2 of those 61
- Lotame: first choice in 2 of those 61
- 6sense: first choice in 1 of those 61

**Enterprise**: 61 of 72 answers did not name Snowflake (Snowflake is #8 of 13 at 2%).

- Salesforce Data Cloud: first choice in 11 of those 61
- Adobe Real-Time CDP: first choice in 6 of those 61
- Tealium: first choice in 5 of those 61
- Informatica Intelligent Data Management Cloud: first choice in 4 of those 61
- ActionIQ: first choice in 3 of those 61
- Adobe Audience Manager: first choice in 3 of those 61
- Hightouch: first choice in 3 of those 61
- Snowflake Data Cloud: first choice in 3 of those 61

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.