# Smartly alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 188 of the 216 answers in the 1 category where Smartly holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/smartly/alternatives/

## Named instead, most often (every category and segment added)

- Google Ads: 28
- Skai: 26
- Meta Ads: 16
- Optmyzr: 13
- Adzooma: 10
- LinkedIn Campaign Manager: 9

## Search and social advertising platforms

**Small business**: 71 of 72 answers did not name Smartly (Smartly is #13 of 14 at 0%).

- Google Ads: first choice in 16 of those 71
- Meta Ads: first choice in 10 of those 71
- Optmyzr: first choice in 6 of those 71
- Adzooma: first choice in 5 of those 71
- AdEspresso: first choice in 4 of those 71
- HubSpot Ads: first choice in 4 of those 71
- LinkedIn Campaign Manager: first choice in 4 of those 71
- AdFlint: first choice in 3 of those 71

**Mid-market**: 64 of 72 answers did not name Smartly (Smartly is #9 of 13 at 2%).

- Google Ads: first choice in 12 of those 64
- Meta Ads: first choice in 6 of those 64
- Adzooma: first choice in 5 of those 64
- LinkedIn Campaign Manager: first choice in 5 of those 64
- Optmyzr: first choice in 5 of those 64
- Skai: first choice in 4 of those 64
- HubSpot Marketing Hub: first choice in 3 of those 64
- Metadata.io: first choice in 3 of those 64

**Enterprise**: 53 of 72 answers did not name Smartly (Smartly is #5 of 9 at 3%).

- Skai: first choice in 22 of those 53
- Marin Software: first choice in 7 of those 53
- Google Search Ads 360: first choice in 6 of those 53
- Adobe Advertising: first choice in 2 of those 53
- Optmyzr: first choice in 2 of those 53
- 6sense: first choice in 1 of those 53
- AdKit: first choice in 1 of those 53
- Directive Consulting: first choice in 1 of those 53

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.