# Sitecore: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 8 judge labels across 4 categories by 8 of 14 models. Page: https://gtm-ai-index.com/vendors/sitecore/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Content marketing platforms | 0% | 108 | 40% | 5 |
| Ecommerce search and merchandising | 0% | 49 | 0% | 1 |
| Marketing resource management | 0% | 81 | 0% | 1 |
| Website governance and accessibility | 0% | 84 | 0% | 1 |

## What the models said for it

- "Enterprise CMS with marketing automation, personalization, omnichannel" (GLM 4.7 FlashX, Content marketing)

## And against it

- "Caution level: Medium-High ... complexity and customer experience issues ... overkill for SMBs" (DeepSeek V4 Flash, Content marketing)
- "Sitecore lost Leader status. Sitecore slipped from Leader to Visionary in 2025." (Muse Glimmer 30B, Content marketing)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Content marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 108 of 135.
- Ecommerce search and merchandising: 0% to 0%, ±0. New · not ranked in September 2026 · rank 49 of 74.
- Marketing resource management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 81 of 110.
- Website governance and accessibility: 0% to 0%, ±0. New · not ranked in September 2026 · rank 84 of 98.

## In its own words

What Sitecore's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: a leading content and digital experience platform that connects CMS, DAM and AI-search visibility (https://sitecore.com/)
- For: digital leaders and marketing teams (https://sitecore.com/)
- Price stated: no add-ons or per-token fees (https://sitecore.com/)
- Free plan or trial: get your free AI visibility snapshot (https://sitecore.com/)
- Certifications: Sitecore developer certification
- Hosting: Worldwide
- Customers named: ENMAX, Shriners Children’s, GoTo Technologies, AFL, Atkore, Hexagon, Travel Money, BOK Financial

## What it publishes

Every page sitecore.com exposes, read 2026-09-29: 6319 addresses. By kind, pages and the last 90 days:

- blog: 409 pages, 14 in the last 90 days, latest 2026-09-28
- case study: 120 pages, 3 in the last 90 days, latest 2026-09-04
- webinar or virtual event: 58 pages, 9 in the last 90 days, latest 2026-11-01
- conference or event: 2 pages, 0 in the last 90 days, latest 2023-08-02
- report or ebook: 12 pages, 0 in the last 90 days, latest 2026-03-30
- comparison: 14 pages, 0 in the last 90 days, latest 2026-04-02
- template or tool: 2 pages, 0 in the last 90 days, latest 0001-01-01
- glossary or explainer: 86 pages, 1 in the last 90 days, latest 2026-08-21
- news or press: 114 pages, 3 in the last 90 days, latest 2026-08-01
- Recent: 2026-11-01 webinar or virtual event: Symposium 2026 https://www.sitecore.com/resources/events-webinars/2026/11/symposium-2026
- Recent: 2026-10-01 webinar or virtual event: Ai visibility to action https://www.sitecore.com/resources/events-webinars/2026/10/ai-visibility-to-action
- Recent: 2026-10-01 webinar or virtual event: Sitecore at henry stewart dam new york 2026 https://www.sitecore.com/resources/events-webinars/2026/10/sitecore-at-henry-stewart-dam-new-york-2026
- Recent: 2026-09-28 blog: Uae digital authenticity ai https://www.sitecore.com/resources/insights/artificial-intelligence/uae-digital-authenticity-ai
- Recent: 2026-09-23 blog: Measure improve digital authenticity https://www.sitecore.com/resources/insights/artificial-intelligence/measure-improve-digital-authenticity
- Recent: 2026-09-07 blog: Ai transparency readiness https://www.sitecore.com/resources/insights/artificial-intelligence/ai-transparency-readiness

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.