# Simon Data: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 6 judge labels across 3 categories by 5 of 14 models. Page: https://gtm-ai-index.com/vendors/simon-data/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Identity resolution | 0% | 130 | 67% | 3 |
| Customer data platforms | 0% | 59 | 50% | 2 |
| Data management platforms | 0% | 92 | 0% | 1 |

## What the models said for it

- "Native integrations with popular CRM systems, strong segmentation capabilities" (MiniMax M2.5, DMP)

## And against it

- "Black-box CDPs like Segment, mParticle, Tealium, and Simon Data" (Perplexity Sonar, Identity)
- "such as Segment, mParticle, Tealium, and Simon Data if you need custom, warehouse-native identity resolution" (Perplexity Sonar, CDP)
- "Approach with Caution: Enterprise CDPs" (Kimi K2, Identity)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Identity resolution: 0% to 0%, ±0. Inside the floor by 11 points · rank 122 → 130 of 140.
- Customer data platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 51 → 59 of 61.
- Data management platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 92 of 159.

## In its own words

What Simon Data's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Agentic Marketing Platform with the AI-First CDP (https://simon.ai/)
- For: enterprise brands (https://simon.ai/)
- Price stated: We price on total contact volumes read by the Simon AI platform. Our mission is to help you activate your audience across your channels and unlock truly personalized, one-to-one experiences with the full power of your first-party data. (https://www.simon.ai/pricing)
- Integrations claimed: 4 (https://www.simon.ai/solutions/retail)
- Certifications: SOC 2 Type 2, AWS Partner, CCPA, CPRA, EU AI Act, GDPR, PIPEDA, Privacy Shield
- Hosting: multi-region, US, EU
- Customers named: SeatGeek, Bark, Travel + Leisure, ASOS, Thinx, The Farmer’s Dog, Bonafide Health, Equinox

## What it publishes

Every page simon.ai exposes, read 2026-09-29: 710 addresses. By kind, pages and the last 90 days:

- blog: 303 pages, 0 in the last 90 days, latest undated
- case study: 17 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 28 pages, 0 in the last 90 days, latest undated
- conference or event: 3 pages, 0 in the last 90 days, latest undated
- report or ebook: 29 pages, 0 in the last 90 days, latest undated
- comparison: 13 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 4 pages, 0 in the last 90 days, latest undated
- podcast or video: 72 pages, 0 in the last 90 days, latest undated
- news or press: 25 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.