# Shopify alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 451 of the 648 answers in the 3 categories where Shopify holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/shopify/alternatives/

## Named instead, most often (every category and segment added)

- WordPress: 53
- Webflow: 44
- Klaviyo: 31
- HubSpot Marketing Hub: 26
- Contentful: 24
- HubSpot Content Hub: 21

## Ecommerce platforms

**Small business**: 18 of 72 answers did not name Shopify (Shopify is #1 of 9 at 33%).

- WooCommerce: first choice in 3 of those 18
- Shopify Plus / Shopify with B2B Apps: first choice in 1 of those 18
- Square Online: first choice in 1 of those 18
- Wix eCommerce: first choice in 1 of those 18

**Mid-market**: 26 of 72 answers did not name Shopify (Shopify is #4 of 11 at 16%).

- BigCommerce: first choice in 3 of those 26
- BigCommerce B2B Edition: first choice in 2 of those 26
- BigCommerce with B2B Edition: first choice in 1 of those 26
- Shopify Plus B2B: first choice in 1 of those 26
- WooCommerce: first choice in 1 of those 26

**Enterprise**: 38 of 72 answers did not name Shopify (Shopify is #2 of 10 at 29%).

- Adobe Commerce: first choice in 5 of those 38
- OroCommerce: first choice in 2 of those 38
- commercetools: first choice in 2 of those 38
- BigCommerce: first choice in 1 of those 38
- Elastic Path: first choice in 1 of those 38
- SAP Commerce Cloud: first choice in 1 of those 38
- Salesforce B2B Commerce: first choice in 1 of those 38
- Salesforce Commerce Cloud: first choice in 1 of those 38

## Ecommerce marketing

**Small business**: 52 of 72 answers did not name Shopify (Shopify is #5 of 12 at 12%).

- Omnisend: first choice in 14 of those 52
- Klaviyo: first choice in 10 of those 52
- HubSpot Marketing Hub: first choice in 8 of those 52
- ActiveCampaign: first choice in 7 of those 52
- Brevo: first choice in 2 of those 52
- Square Online: first choice in 2 of those 52
- HubSpot Sales Hub: first choice in 1 of those 52
- Mailchimp: first choice in 1 of those 52

**Mid-market**: 56 of 72 answers did not name Shopify (Shopify is #7 of 10 at 2%).

- HubSpot Marketing Hub: first choice in 15 of those 56
- Klaviyo: first choice in 15 of those 56
- Omnisend: first choice in 7 of those 56
- BigCommerce B2B Edition: first choice in 3 of those 56
- Wix: first choice in 2 of those 56
- ActiveCampaign: first choice in 1 of those 56
- Brevo: first choice in 1 of those 56
- Google Display Network: first choice in 1 of those 56

**Enterprise**: 54 of 72 answers did not name Shopify (Shopify is #4 of 12 at 7%).

- Adobe Marketo Engage: first choice in 8 of those 54
- Salesforce Marketing Cloud: first choice in 7 of those 54
- Klaviyo: first choice in 6 of those 54
- HubSpot Marketing Hub: first choice in 3 of those 54
- Adobe Commerce: first choice in 2 of those 54
- Adobe Commerce (Magento) + Adobe Experience Cloud: first choice in 2 of those 54
- Bloomreach: first choice in 2 of those 54
- Insider: first choice in 2 of those 54

## Content management systems for marketing sites

**Small business**: 69 of 72 answers did not name Shopify (Shopify is #9 of 11 at 0%).

- Webflow: first choice in 31 of those 69
- WordPress: first choice in 25 of those 69
- HubSpot Content Hub: first choice in 6 of those 69
- Wix: first choice in 4 of those 69
- Framer: first choice in 3 of those 69
- Squarespace: first choice in 2 of those 69

**Mid-market**: 66 of 72 answers did not name Shopify (Shopify is #8 of 13 at 0%).

- WordPress: first choice in 22 of those 66
- Webflow: first choice in 13 of those 66
- HubSpot Content Hub: first choice in 12 of those 66
- Contentful: first choice in 5 of those 66
- Sanity: first choice in 3 of those 66
- Storyblok: first choice in 1 of those 66
- Weebly: first choice in 1 of those 66
- Wix: first choice in 1 of those 66

**Enterprise**: 72 of 72 answers did not name Shopify.

- Contentful: first choice in 19 of those 72
- Adobe Experience Manager: first choice in 9 of those 72
- WordPress: first choice in 6 of those 72
- Sanity: first choice in 4 of those 72
- HubSpot Content Hub: first choice in 3 of those 72
- Sitecore: first choice in 3 of those 72
- Contentstack: first choice in 2 of those 72
- CoreMedia: first choice in 2 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.