# Shopify Email alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 236 of the 252 answers in the 1 category where Shopify Email holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/shopify-email/alternatives/

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 37
- Klaviyo: 26
- Omnisend: 23
- Shopify: 17
- Salesforce Marketing Cloud: 9
- Adobe Marketo Engage: 8

## Ecommerce marketing

**Small business**: 78 of 84 answers did not name Shopify Email.

- Omnisend: first choice in 16 of those 78
- Klaviyo: first choice in 14 of those 78
- HubSpot Marketing Hub: first choice in 13 of those 78
- Shopify: first choice in 7 of those 78
- ActiveCampaign: first choice in 4 of those 78
- Wix: first choice in 4 of those 78
- BigCommerce: first choice in 2 of those 78
- Mailchimp: first choice in 2 of those 78

**Mid-market**: 74 of 84 answers did not name Shopify Email (Shopify Email is #7 of 13 at 4%).

- HubSpot Marketing Hub: first choice in 19 of those 74
- Klaviyo: first choice in 8 of those 74
- BigCommerce B2B Edition: first choice in 7 of those 74
- Omnisend: first choice in 7 of those 74
- Shopify: first choice in 5 of those 74
- ActiveCampaign: first choice in 2 of those 74
- BigCommerce: first choice in 2 of those 74
- Big Cartel: first choice in 1 of those 74

**Enterprise**: 84 of 84 answers did not name Shopify Email.

- Salesforce Marketing Cloud: first choice in 9 of those 84
- Adobe Marketo Engage: first choice in 8 of those 84
- Salesforce Commerce Cloud: first choice in 7 of those 84
- Adobe Commerce: first choice in 5 of those 84
- HubSpot Marketing Hub: first choice in 5 of those 84
- Shopify: first choice in 5 of those 84
- Braze: first choice in 4 of those 84
- Klaviyo: first choice in 4 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.