# SHEIN: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 3 judge labels across 1 categories by 3 of 12 models. Page: https://gtm-ai-index.com/vendors/shein/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Ecommerce platforms | 0% | 92 | 100% | 3 |

## And against it

- "Product safety failures (73% non-compliant in EU tests), counterfeit luxury goods, child safety hazards" (Kimi K2, Ecommerce)
- "Temu/SHEIN fined under INFORM Act for poor seller verification; high fraud via low oversight" (Grok 4.1 Fast, Ecommerce)
- "73% of products failed EU safety standards in independent testing" (DeepSeek V4 Flash, Ecommerce)

## The company

Shein; https://shein.com/; People's Republic of China, People's Republic of China; founded 2008. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.