# ServiceNow: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 6 judge labels across 1 categories by 5 of 14 models. Page: https://gtm-ai-index.com/vendors/servicenow/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Customer support and helpdesk | 0% | 21 | 17% | 6 |

## What the models said for it

- "Enterprise-grade ITSM and customer service management" (Grok 4.1 Fast, Helpdesk)
- "Enterprise ITSM | ServiceNow" (Kimi K2, Helpdesk)

## And against it

- "Weakness: Very expensive, complex implementation" (MiniMax M2.5, Helpdesk)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Customer support and helpdesk: 0% to 0%, ±0. Inside the floor by 11 points · rank 57 → 21 of 55.

## The company

ServiceNow; https://www.servicenow.com; Santa Clara, United States; founded 2004; about 10,371 employees (2019); public, NOW on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What ServiceNow's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: ServiceNow is a leading digital workflow company that makes the world of work, work better for people. (https://servicenow.com/)
- For: people and the enterprise (https://servicenow.com/)
- Price stated: Contact for pricing (https://servicenow.com/)
- Hosting: Global
- Customers named: FedEx

## What it publishes

Every page servicenow.com exposes, read 2026-09-29: 1575 addresses. By kind, pages and the last 90 days:

- webinar or virtual event: 8 pages, 0 in the last 90 days, latest 2025-03-26
- conference or event: 25 pages, 4 in the last 90 days, latest 2026-09-02
- Recent: 2026-09-02 conference or event: Security  risk digital summit  day 2 managing cyber risk in the ai enterprise indiaasia session https://hub.servicenow.com/wcc/eh/1237365/lp/5416689/security__risk_digital_summit__day_2_managing_cyber_risk_in_the_ai_enterprise_indiaasia_session
- Recent: 2026-09-02 conference or event: Security  risk digital summit  day 2 managing cyber risk in the ai enterprise anz session https://hub.servicenow.com/wcc/eh/1237365/lp/5416688/security__risk_digital_summit__day_2_managing_cyber_risk_in_the_ai_enterprise_anz_session
- Recent: 2026-09-01 conference or event: Security  risk digital summit  day 1 from exposure to action anz session https://hub.servicenow.com/wcc/eh/1237365/lp/5416686/security__risk_digital_summit__day_1_from_exposure_to_action_anz_session
- Recent: 2026-09-01 conference or event: Security  risk digital summit  day 1 from exposure to action indiaasia session https://hub.servicenow.com/wcc/eh/1237365/lp/5416687/security__risk_digital_summit__day_1_from_exposure_to_action_indiaasia_session
- Recent: 2025-10-30 conference or event: Put ai to work for retail  hospitality virtual summit https://hub.servicenow.com/wcc/eh/1237365/lp/5133076/put_ai_to_work_for_retail__hospitality_virtual_summit
- Recent: 2025-07-03 conference or event: Put ai to work for manufacturing virtual summit https://hub.servicenow.com/wcc/eh/1237365/lp/5014041/put_ai_to_work_for_manufacturing_virtual_summit

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.