# ServiceNow alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 198 of the 216 answers in the 1 category where ServiceNow holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/servicenow/alternatives/

## Named instead, most often (every category and segment added)

- Freshdesk: 48
- Zendesk: 36
- Zoho Desk: 29
- Help Scout: 27
- Salesforce Service Cloud: 7
- Pylon: 5

## Customer support and helpdesk

**Small business**: 72 of 72 answers did not name ServiceNow.

- Help Scout: first choice in 26 of those 72
- Freshdesk: first choice in 22 of those 72
- Zoho Desk: first choice in 19 of those 72
- HubSpot Service Hub: first choice in 2 of those 72
- Pylon: first choice in 2 of those 72
- TeamSupport: first choice in 2 of those 72
- Hiver: first choice in 1 of those 72
- Tidio: first choice in 1 of those 72

**Mid-market**: 70 of 72 answers did not name ServiceNow (ServiceNow is #13 of 14 at 0%).

- Freshdesk: first choice in 21 of those 70
- Zendesk: first choice in 13 of those 70
- Zoho Desk: first choice in 10 of those 70
- Pylon: first choice in 3 of those 70
- HappyFox: first choice in 1 of those 70
- Help Scout: first choice in 1 of those 70
- HubSpot Service Hub: first choice in 1 of those 70
- Intercom: first choice in 1 of those 70

**Enterprise**: 56 of 72 answers did not name ServiceNow (ServiceNow is #5 of 10 at 2%).

- Zendesk: first choice in 23 of those 56
- Salesforce Service Cloud: first choice in 7 of those 56
- Freshdesk: first choice in 5 of those 56
- TeamSupport: first choice in 2 of those 56
- HaloITSM: first choice in 1 of those 56
- HappyFox: first choice in 1 of those 56
- HelpDesk by LiveChat: first choice in 1 of those 56
- Helply: first choice in 1 of those 56

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.