# Semrush: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 140 judge labels across 10 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/semrush/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| SEO and content optimization platforms | 21% | 1 | 21% | 58 |
| Market intelligence platforms | 3% | 8 | 22% | 27 |
| Competitive intelligence tools | 0% | 13 | 20% | 41 |
| PR and media monitoring | 0% | 14 | 0% | 5 |
| Affiliate and partner management | 0% | 39 | 0% | 2 |
| AI marketing agents | 0% | 141 | 50% | 2 |
| Ecommerce marketing | 0% | 56 | 0% | 2 |
| Audience and consumer insights platforms | 0% | 124 | 0% | 1 |
| Web analytics | 0% | 51 | 0% | 1 |
| Website governance and accessibility | 0% | 52 | 0% | 1 |

## What the models said for it

- ""Semrush is the market's most comprehensive all-in-one SEO platform." ... If you need backlink intelligence and full marketing reporting, start with Semrush or Ahrefs." (Muse Glimmer 30B, SEO)
- "the pairing of Semrush and Clearscope remains the most reliable, high-performing combination for mid-market B2B organizations" (Gemini 3.5 Flash, SEO)
- "For most mid-market B2B companies, Semrush offers the best balance of features, pricing, and procurement readiness." (MiniMax M2.5, SEO)
- "Use Semrush or Ahrefs if you want a broad SEO platform with research, audits, and competitive intelligence." (Perplexity Sonar, SEO)

## And against it

- "Semrush at $139/month unless SEO is your absolute priority" (DeepSeek V4 Flash, AI marketing agents)
- "While slightly pricier, it offers a comprehensive suite of tools that can be worth the investment. However, if budget is truly limited, SpyFu might be a better choice." (MiniMax M2.5, Competitive intel)
- "you cannot afford to waste money on bloated enterprise platforms like Semrush, Ahrefs, or Clearscope, which easily run $100 to over $150 per month" (Gemini 3.5 Flash, SEO)
- "Tools like Semrush, Ahrefs, and SpyFu can be very useful for search and ad research, but they are not full competitive-intelligence platforms" (Perplexity Sonar, Competitive intel)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Market intelligence platforms: 0% to 3%, +4. New · not ranked in September 2026 · rank 8 of 172.
- SEO and content optimization platforms: 20% to 21%, +2. Inside the floor by 9 points · rank 2 → 1 of 78.
- Competitive intelligence tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 13 of 86.
- PR and media monitoring: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 of 47, unchanged.
- Affiliate and partner management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 39 of 94.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 141 of 157.
- Ecommerce marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 64 → 56 of 115.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 124 of 155.
- Web analytics: 0% to 0%, ±0. New · not ranked in September 2026 · rank 51 of 91.
- Website governance and accessibility: 0% to 0%, ±0. New · not ranked in September 2026 · rank 52 of 98.

## The company

Semrush; https://www.semrush.com; Boston, United States; founded 2008; public, SEMR on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Semrush's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: online visibility management and content marketing SaaS platform (https://semrush.com/)
- For: For freelancers and small businesses looking to grow their online visibility with SEO (https://www.semrush.com/pricing)
- Price stated: SEO: $117.33 monthly; Starter: $165.17 monthly; Pro+: $248.17 monthly; Advanced: $455.67 monthly; Free: $0/mo; Additional Users: Starting at $45/mo; Lead Generation: $90/mo; Base Report: $10/mo; Pro Report: $20/mo; Enterprise: Custom pricing available (https://www.semrush.com/pricing)
- Starting price: 0/mo (https://www.semrush.com/pricing)
- Free plan or trial: Try Semrush free for seven days. Cancel anytime. (https://semrush.com/)
- Integrations claimed: 20 (https://www.semrush.com/pricing)
- Certifications: PCI DSS Level 1 certificate, certified Semrush Agency Partner
- Hosting: United States
- Customers named: ZoomInfo, Rock Content, Wix, Vodafone Group, Monash University, Skyscanner

## What it publishes

Every page semrush.com exposes, read 2026-09-29: 10048 addresses. By kind, pages and the last 90 days:

- blog: 3649 pages, 21 in the last 90 days, latest 2026-09-28
- case study: 11 pages, 0 in the last 90 days, latest undated
- conference or event: 6 pages, 0 in the last 90 days, latest 2026-04-20
- report or ebook: 89 pages, 0 in the last 90 days, latest 2023-10-05
- comparison: 76 pages, 0 in the last 90 days, latest 2026-06-19
- template or tool: 32 pages, 0 in the last 90 days, latest 2025-05-13
- glossary or explainer: 244 pages, 0 in the last 90 days, latest 2021-09-14
- podcast or video: 2 pages, 0 in the last 90 days, latest undated
- news or press: 58 pages, 3 in the last 90 days, latest 2026-08-26
- Recent: 2026-09-28 blog: Llms txt https://www.semrush.com/blog/llms-txt
- Recent: 2026-09-28 blog: Seo best practices https://www.semrush.com/blog/seo-best-practices
- Recent: 2026-09-25 blog: Free 7 day semrush one trial https://www.semrush.com/blog/free-7-day-semrush-one-trial
- Recent: 2026-09-25 blog: B2b answer engine optimization https://www.semrush.com/blog/b2b-answer-engine-optimization
- Recent: 2026-09-23 blog: Ai visibility audit with semrush one https://www.semrush.com/blog/ai-visibility-audit-with-semrush-one
- Recent: 2026-09-22 blog: Google launches ai contribution pilot https://www.semrush.com/blog/google-launches-ai-contribution-pilot

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.
