# Semrush alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 334 of the 432 answers in the 2 categories where Semrush holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/semrush/alternatives/

## Named instead, most often (every category and segment added)

- HubSpot Content Hub: 33
- Surfer SEO: 21
- CoSchedule: 15
- Frase: 12
- Conductor: 11
- SE Ranking: 11

## SEO and content optimization platforms

**Small business**: 47 of 72 answers did not name Semrush (Semrush is #2 of 13 at 21%).

- Surfer SEO: first choice in 10 of those 47
- Frase: first choice in 9 of those 47
- SE Ranking: first choice in 9 of those 47
- NeuronWriter: first choice in 5 of those 47
- Mangools: first choice in 3 of those 47
- Ubersuggest: first choice in 3 of those 47
- Google Search Console: first choice in 2 of those 47
- Ahrefs: first choice in 1 of those 47

**Mid-market**: 44 of 72 answers did not name Semrush (Semrush is #2 of 16 at 20%).

- Surfer SEO: first choice in 11 of those 44
- Ubersuggest: first choice in 6 of those 44
- Clearscope: first choice in 3 of those 44
- Frase: first choice in 3 of those 44
- Mangools: first choice in 3 of those 44
- SE Ranking: first choice in 2 of those 44
- Ahrefs: first choice in 1 of those 44
- Botify: first choice in 1 of those 44

**Enterprise**: 49 of 72 answers did not name Semrush (Semrush is #3 of 13 at 12%).

- Conductor: first choice in 11 of those 49
- BrightEdge: first choice in 4 of those 49
- seoClarity: first choice in 4 of those 49
- Botify: first choice in 2 of those 49
- HubSpot Marketing Hub: first choice in 2 of those 49
- MarketMuse: first choice in 2 of those 49
- HubSpot Content Hub: first choice in 1 of those 49
- Lumar: first choice in 1 of those 49

## Content marketing platforms

**Small business**: 59 of 72 answers did not name Semrush (Semrush is #11 of 12 at 0%).

- HubSpot Content Hub: first choice in 12 of those 59
- CoSchedule: first choice in 9 of those 59
- Buffer: first choice in 4 of those 59
- Canva: first choice in 4 of those 59
- StoryChief: first choice in 3 of those 59
- Averi: first choice in 2 of those 59
- Enji: first choice in 2 of those 59
- HubSpot Marketing Hub: first choice in 2 of those 59

**Mid-market**: 63 of 72 answers did not name Semrush (Semrush is #7 of 11 at 0%).

- HubSpot Content Hub: first choice in 11 of those 63
- Asana: first choice in 5 of those 63
- HubSpot Marketing Hub: first choice in 5 of those 63
- CoSchedule: first choice in 4 of those 63
- StoryChief: first choice in 3 of those 63
- Buffer: first choice in 2 of those 63
- Foleon: first choice in 2 of those 63
- Monday.com: first choice in 2 of those 63

**Enterprise**: 72 of 72 answers did not name Semrush.

- HubSpot Content Hub: first choice in 9 of those 72
- Aprimo: first choice in 4 of those 72
- Optimizely CMS: first choice in 3 of those 72
- Optimizely Content Marketing Platform: first choice in 3 of those 72
- Sitecore Content Hub: first choice in 3 of those 72
- Adobe Experience Manager: first choice in 2 of those 72
- CoSchedule: first choice in 2 of those 72
- Contentful: first choice in 2 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.