# Semrush AI Visibility Toolkit: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 39 judge labels across 2 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/semrush-ai-visibility-toolkit/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| AI visibility and answer engine tracking tools | 5% | 5 | 18% | 38 |
| Local listings management | 0% | 45 | 0% | 1 |

## What the models said for it

- "Tools using official APIs (e.g., Conductor, Semrush): More reliable, real-time data" (Grok 4.1 Fast, AI visibility)
- "I'd recommend Semrush AI Visibility Toolkit if you want the best balance" (Perplexity Sonar, AI visibility)
- "For a mid-sized B2B company, I'd recommend Semrush's AI Visibility Toolkit." (Grok 4.1 Fast, AI visibility)
- "the best all-around choice is usually Semrush" (Perplexity Sonar, AI visibility)

## And against it

- "Mid-market companies often struggle with "pay-per-keyword" pricing from massive enterprise suites (like Semrush/Ahrefs) which can get astronomically expensive" (Qwen 3.7 Flash, AI visibility)
- "Semrush describes its score as a benchmark based on topic coverage and mention consistency... it isn't the same thing as buyer exposure, clicks, or sales." (GPT-6 Luna, AI visibility)
- "A 7 Jan 2026 check of "AI visibility checkers" tested SEMrush, AmIVisibleOnAI, and Neil Patel's Ubersuggest ... The results were described as shocking" (Muse Glimmer 30B, AI visibility)
- "Verdict: Caution. Good for monitoring general trends, but potentially overkill and costly for precise answer-engine attribution." (Qwen 3.7 Flash, AI visibility)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- AI visibility and answer engine tracking tools: 2% to 5%, +4. Inside the floor by 7 points · rank 10 → 5 of 90.
- Local listings management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 45 of 65.

## The company

Semrush; https://www.semrush.com; Boston, United States; founded 2008; public, SEMR on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Semrush AI Visibility Toolkit's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: combines classic search engine optimization with measurable visibility in modern AI search and response systems (https://agencies.semrush.com/seo-and-ai-visibility-by-ewa-solutions-gmbh)
- For: Companies (https://agencies.semrush.com/seo-and-ai-visibility-by-ewa-solutions-gmbh)
- Price stated: $99/mo (https://www.semrush.com/apps/ai-toolkit)
- Starting price: $99/mo (https://www.semrush.com/apps/ai-toolkit)
- Free plan or trial: Try free for 7 days (https://www.semrush.com/features/ai-visibility)
- Integrations claimed: 3 (https://www.semrush.com/apps/ai-toolkit)
- Customers named: Hotmart, Sure Oak Agency, Coalition Technologies, Activate Digital, Sure Oak

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.