# Semrush Advertising Toolkit: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 9 judge labels across 1 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/semrush-advertising-toolkit/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Search and social advertising platforms | 2% | 20 | 22% | 9 |

## What the models said for it

- "Top Recommendation: Semrush (PPC Toolkit) ... For most mid-sized B2B companies, I'd recommend Semrush." (DeepSeek V4 Flash, Paid ads)
- "Semrush is a comprehensive digital marketing suite that includes PPC campaign management, competitive analysis, and keyword research" (Claude Haiku 4.5, Paid ads)
- "6sense or Semrush Advertising Toolkit will align better with B2B buying motions" (Muse Glimmer 30B, Paid ads)
- "consider established platforms like HubSpot, Semrush, AdRoll" (GLM 4.7 FlashX, Paid ads)

## And against it

- "More of a research/competitive intelligence tool than a full campaign management platform" (DeepSeek V4 Flash, Paid ads)
- "only after you're spending enough to justify the subscription" (GPT-5.4 mini, Paid ads)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Search and social advertising platforms: 0% to 2%, +2. Inside the floor by 9 points · rank 36 → 20 of 113.

## The company

Semrush; https://www.semrush.com; Boston, United States; founded 2008; public, SEMR on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Semrush Advertising Toolkit's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Compare Semrush Advertising Toolkit plans for PPC research, competitor ad analysis, keyword insights, and smarter campaign planning. (https://www.semrush.com/pricing/advertising)
- For: small businesses and marketers scaling ads and maximizing ROI (https://www.semrush.com/pricing/advertising)
- Price stated: Base: $99/mo billed annually; Pro: $220/mo billed annually; Additional Users: $20/mo; Lead Generation: $90/mo; Base Report: $10/mo; Pro Report: $20/mo; Semrush for Enterprise: Custom pricing available (https://www.semrush.com/pricing/advertising)
- Starting price: 99 (https://www.semrush.com/pricing/advertising)
- Free plan or trial: Try Semrush free for seven days. (https://www.semrush.com/pricing/advertising)
- Integrations claimed: 20 (https://www.semrush.com/pricing/advertising)
- Certifications: Certification
- Customers named: Wix, Vodafone Group, Monash University, Skyscanner, Rock Content

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.