# Segment alternatives: what AI models name instead, September 2026 GTM AI Recommendation Index, September 2026 Edition. 1,042 of the 1,296 answers in the 6 categories where Segment holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/segment/alternatives/ ## Named instead, most often (every category and segment added) - Hightouch: 157 - Google Tag Manager: 92 - BigQuery: 85 - Snowflake: 76 - Census: 36 - Salesforce Data Cloud: 35 ## Customer data platforms **Small business**: 29 of 72 answers did not name Segment (Segment is #1 of 11 at 39%). - Klaviyo: first choice in 3 of those 29 - RudderStack: first choice in 3 of those 29 - Brevo: first choice in 2 of those 29 - Hightouch: first choice in 2 of those 29 - HubSpot: first choice in 2 of those 29 - Customer.io: first choice in 1 of those 29 - HubSpot CRM: first choice in 1 of those 29 **Mid-market**: 35 of 72 answers did not name Segment (Segment is #1 of 12 at 48%). - Hightouch: first choice in 3 of those 35 - RudderStack: first choice in 2 of those 35 - Jitsu: first choice in 1 of those 35 - Segment's free tiers: first choice in 1 of those 35 **Enterprise**: 57 of 72 answers did not name Segment (Segment is #6 of 10 at 4%). - Salesforce Data Cloud: first choice in 14 of those 57 - Microsoft Dynamics 365 Customer Insights: first choice in 5 of those 57 - Treasure Data: first choice in 4 of those 57 - Hightouch: first choice in 3 of those 57 - Tealium: first choice in 3 of those 57 - ActionIQ: first choice in 2 of those 57 - Adobe Real-Time CDP: first choice in 2 of those 57 - Ortto: first choice in 1 of those 57 ## Data management platforms **Small business**: 55 of 72 answers did not name Segment (Segment is #1 of 13 at 16%). - Airtable: first choice in 4 of those 55 - ClicData: first choice in 4 of those 55 - Fivetran: first choice in 4 of those 55 - HubSpot: first choice in 4 of those 55 - Apollo.io: first choice in 3 of those 55 - BigQuery: first choice in 3 of those 55 - Snowflake: first choice in 3 of those 55 - HubSpot Breeze Intelligence: first choice in 2 of those 55 **Mid-market**: 48 of 72 answers did not name Segment (Segment is #1 of 11 at 18%). - BigQuery: first choice in 4 of those 48 - Snowflake: first choice in 4 of those 48 - Hightouch: first choice in 3 of those 48 - Databricks: first choice in 2 of those 48 - Lotame: first choice in 2 of those 48 - RudderStack: first choice in 2 of those 48 - 6sense: first choice in 1 of those 48 - Adobe Real-Time CDP B2B Edition: first choice in 1 of those 48 **Enterprise**: 70 of 72 answers did not name Segment (Segment is #13 of 13 at 0%). - Salesforce Data Cloud: first choice in 11 of those 70 - Adobe Real-Time CDP: first choice in 6 of those 70 - Snowflake: first choice in 5 of those 70 - Tealium: first choice in 5 of those 70 - Adobe Audience Manager: first choice in 4 of those 70 - Informatica Intelligent Data Management Cloud: first choice in 4 of those 70 - ActionIQ: first choice in 3 of those 70 - Databricks: first choice in 3 of those 70 ## Customer intelligence and data science **Small business**: 69 of 72 answers did not name Segment (Segment is #9 of 10 at 0%). - Mixpanel: first choice in 16 of those 69 - PostHog: first choice in 12 of those 69 - Google Analytics 4: first choice in 11 of those 69 - HubSpot: first choice in 8 of those 69 - HubSpot Marketing Hub: first choice in 5 of those 69 - Amplitude: first choice in 4 of those 69 - Apollo.io: first choice in 2 of those 69 - Factors.ai: first choice in 2 of those 69 **Mid-market**: 62 of 72 answers did not name Segment (Segment is #2 of 14 at 10%). - Google Analytics 4: first choice in 8 of those 62 - Amplitude: first choice in 5 of those 62 - HubSpot Marketing Hub: first choice in 5 of those 62 - Mixpanel: first choice in 5 of those 62 - PostHog: first choice in 3 of those 62 - Adobe Customer Journey Analytics: first choice in 2 of those 62 - Dreamdata: first choice in 2 of those 62 - Adobe Marketo Measure: first choice in 1 of those 62 **Enterprise**: 62 of 72 answers did not name Segment (Segment is #12 of 14 at 0%). - Adobe Customer Journey Analytics: first choice in 9 of those 62 - Amplitude: first choice in 5 of those 62 - Salesforce Data Cloud: first choice in 3 of those 62 - 6sense: first choice in 2 of those 62 - Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 62 - Gainsight: first choice in 2 of those 62 - Medallia Experience Cloud: first choice in 2 of those 62 - Microsoft Dynamics 365 Customer Insights: first choice in 2 of those 62 ## Identity resolution **Small business**: 44 of 72 answers did not name Segment (Segment is #1 of 15 at 15%). - RB2B: first choice in 5 of those 44 - CustomerLabs 1PD Ops: first choice in 4 of those 44 - Leadpipe: first choice in 4 of those 44 - FullContact: first choice in 3 of those 44 - Apollo.io: first choice in 2 of those 44 - CustomerLabs: first choice in 2 of those 44 - HubSpot Breeze Intelligence: first choice in 2 of those 44 - Prospeo: first choice in 2 of those 44 **Mid-market**: 53 of 72 answers did not name Segment (Segment is #3 of 18 at 8%). - Hightouch: first choice in 6 of those 53 - LiveRamp: first choice in 5 of those 53 - Tealium: first choice in 4 of those 53 - CustomerLabs 1PD Ops: first choice in 3 of those 53 - Leadpipe: first choice in 3 of those 53 - Apollo.io: first choice in 2 of those 53 - Prospeo: first choice in 2 of those 53 - Abmatic AI: first choice in 1 of those 53 **Enterprise**: 68 of 72 answers did not name Segment (Segment is #13 of 13 at 0%). - LiveRamp: first choice in 19 of those 68 - Salesforce Data Cloud: first choice in 7 of those 68 - ZoomInfo: first choice in 4 of those 68 - Amperity: first choice in 3 of those 68 - Hightouch: first choice in 3 of those 68 - LiveRamp Identity Resolution: first choice in 3 of those 68 - Adobe Real-Time CDP: first choice in 2 of those 68 - Leadspace: first choice in 2 of those 68 ## Tag management **Small business**: 61 of 72 answers did not name Segment (Segment is #7 of 10 at 0%). - Google Tag Manager: first choice in 49 of those 61 - Tagmate: first choice in 1 of those 61 - restricted Google tag / Google-only container: first choice in 1 of those 61 **Mid-market**: 54 of 72 answers did not name Segment (Segment is #7 of 10 at 0%). - Google Tag Manager: first choice in 31 of those 54 - Ingest IQ: first choice in 3 of those 54 - Tealium iQ: first choice in 3 of those 54 - Adobe Experience Platform Tags: first choice in 1 of those 54 - Piwik PRO: first choice in 1 of those 54 - Tealium: first choice in 1 of those 54 - Tealium Customer Data Hub: first choice in 1 of those 54 **Enterprise**: 68 of 72 answers did not name Segment (Segment is #9 of 10 at 0%). - Tealium iQ: first choice in 25 of those 68 - Google Tag Manager: first choice in 12 of those 68 - Adobe Experience Platform Tags: first choice in 8 of those 68 - Tealium iQ Tag Management: first choice in 5 of those 68 - Tealium: first choice in 3 of those 68 - Google Tag Manager (GTM) 360: first choice in 2 of those 68 - Tealium Customer Data Hub: first choice in 2 of those 68 - Adobe Experience Platform (AEP) Tags: first choice in 1 of those 68 ## Data warehouse and reverse ETL for marketing **Small business**: 69 of 72 answers did not name Segment (Segment is #15 of 17 at 0%). - Hightouch: first choice in 41 of those 69 - BigQuery: first choice in 38 of those 69 - Census: first choice in 14 of those 69 - Snowflake: first choice in 7 of those 69 - Polytomic: first choice in 4 of those 69 - RudderStack: first choice in 2 of those 69 - Airbyte: first choice in 1 of those 69 - Databricks: first choice in 1 of those 69 **Mid-market**: 70 of 72 answers did not name Segment (Segment is #13 of 14 at 0%). - Hightouch: first choice in 48 of those 70 - BigQuery: first choice in 27 of those 70 - Snowflake: first choice in 24 of those 70 - Census: first choice in 9 of those 70 - Weld: first choice in 2 of those 70 - Adapters: first choice in 1 of those 70 - ClicData: first choice in 1 of those 70 - DuckDB: first choice in 1 of those 70 **Enterprise**: 68 of 72 answers did not name Segment (Segment is #13 of 13 at 0%). - Hightouch: first choice in 48 of those 68 - Snowflake: first choice in 33 of those 68 - BigQuery: first choice in 13 of those 68 - Census: first choice in 13 of those 68 - Airbyte: first choice in 1 of those 68 - Databricks: first choice in 1 of those 68 - Fivetran: first choice in 1 of those 68 - Improvado: first choice in 1 of those 68 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.