# Salesforce Marketing Cloud alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 376 of the 432 answers in the 2 categories where Salesforce Marketing Cloud holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/salesforce-marketing-cloud/alternatives/

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 78
- ActiveCampaign: 60
- Klaviyo: 35
- Brevo: 25
- Omnisend: 24
- Adobe Marketo Engage: 23

## Marketing automation and campaign management

**Small business**: 72 of 72 answers did not name Salesforce Marketing Cloud.

- ActiveCampaign: first choice in 41 of those 72
- HubSpot Marketing Hub: first choice in 17 of those 72
- Brevo: first choice in 9 of those 72
- MailerLite: first choice in 3 of those 72
- Customer.io: first choice in 1 of those 72
- Mailchimp: first choice in 1 of those 72
- Sender: first choice in 1 of those 72

**Mid-market**: 66 of 72 answers did not name Salesforce Marketing Cloud (Salesforce Marketing Cloud is #9 of 11 at 0%).

- HubSpot Marketing Hub: first choice in 28 of those 66
- Brevo: first choice in 14 of those 66
- ActiveCampaign: first choice in 11 of those 66
- Adobe Marketo Engage: first choice in 2 of those 66
- HubSpot Marketing Hub Professional or Enterprise: first choice in 1 of those 66
- MailerLite: first choice in 1 of those 66

**Enterprise**: 47 of 72 answers did not name Salesforce Marketing Cloud (Salesforce Marketing Cloud is #2 of 9 at 15%).

- Adobe Marketo Engage: first choice in 16 of those 47
- HubSpot Marketing Hub: first choice in 6 of those 47
- Salesforce Marketing Cloud Account Engagement: first choice in 2 of those 47
- Maestra: first choice in 1 of those 47

## Ecommerce marketing

**Small business**: 72 of 72 answers did not name Salesforce Marketing Cloud.

- Omnisend: first choice in 15 of those 72
- Klaviyo: first choice in 14 of those 72
- Shopify: first choice in 13 of those 72
- HubSpot Marketing Hub: first choice in 9 of those 72
- ActiveCampaign: first choice in 8 of those 72
- BigCommerce: first choice in 4 of those 72
- WooCommerce: first choice in 3 of those 72
- Brevo: first choice in 2 of those 72

**Mid-market**: 67 of 72 answers did not name Salesforce Marketing Cloud (Salesforce Marketing Cloud is #9 of 10 at 0%).

- HubSpot Marketing Hub: first choice in 16 of those 67
- Klaviyo: first choice in 15 of those 67
- Omnisend: first choice in 9 of those 67
- BigCommerce B2B Edition: first choice in 6 of those 67
- BigCommerce: first choice in 4 of those 67
- WooCommerce: first choice in 4 of those 67
- Shopify: first choice in 3 of those 67
- Wix: first choice in 2 of those 67

**Enterprise**: 52 of 72 answers did not name Salesforce Marketing Cloud (Salesforce Marketing Cloud is #2 of 12 at 18%).

- Klaviyo: first choice in 6 of those 52
- Adobe Marketo Engage: first choice in 5 of those 52
- Shopify: first choice in 5 of those 52
- BigCommerce: first choice in 4 of those 52
- Adobe Commerce: first choice in 3 of those 52
- Bloomreach: first choice in 2 of those 52
- HubSpot Marketing Hub: first choice in 2 of those 52
- Insider: first choice in 2 of those 52

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.