# Salesforce Data Cloud alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 552 of the 648 answers in the 3 categories where Salesforce Data Cloud holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/salesforce-data-cloud/alternatives/

## Named instead, most often (every category and segment added)

- Segment: 71
- Hightouch: 32
- LiveRamp: 29
- RudderStack: 29
- HubSpot: 15
- Tealium: 13

## Data management platforms

**Small business**: 71 of 72 answers did not name Salesforce Data Cloud.

- Segment: first choice in 8 of those 71
- Apollo.io: first choice in 6 of those 71
- HubSpot: first choice in 5 of those 71
- Airtable: first choice in 4 of those 71
- ClicData: first choice in 4 of those 71
- Fivetran: first choice in 4 of those 71
- BigQuery: first choice in 3 of those 71
- Klaviyo: first choice in 3 of those 71

**Mid-market**: 64 of 72 answers did not name Salesforce Data Cloud (Salesforce Data Cloud is #8 of 11 at 2%).

- Segment: first choice in 9 of those 64
- Hightouch: first choice in 7 of those 64
- BigQuery: first choice in 4 of those 64
- RudderStack: first choice in 4 of those 64
- Snowflake: first choice in 4 of those 64
- Tealium: first choice in 4 of those 64
- ClicData: first choice in 3 of those 64
- Census: first choice in 2 of those 64

**Enterprise**: 52 of 72 answers did not name Salesforce Data Cloud (Salesforce Data Cloud is #1 of 13 at 20%).

- Snowflake: first choice in 4 of those 52
- Databricks: first choice in 3 of those 52
- Informatica Intelligent Data Management Cloud: first choice in 3 of those 52
- Snowflake Data Cloud: first choice in 3 of those 52
- Tealium: first choice in 3 of those 52
- ActionIQ: first choice in 2 of those 52
- Hightouch: first choice in 2 of those 52
- ZoomInfo: first choice in 2 of those 52

## Customer data platforms

**Small business**: 67 of 72 answers did not name Salesforce Data Cloud (Salesforce Data Cloud is #10 of 11 at 0%).

- Segment: first choice in 21 of those 67
- RudderStack: first choice in 12 of those 67
- HubSpot: first choice in 9 of those 67
- Brevo: first choice in 5 of those 67
- Hightouch: first choice in 5 of those 67
- Klaviyo: first choice in 5 of those 67
- Customer.io: first choice in 2 of those 67
- BlueConic: first choice in 1 of those 67

**Mid-market**: 63 of 72 answers did not name Salesforce Data Cloud (Salesforce Data Cloud is #11 of 12 at 0%).

- Segment: first choice in 20 of those 63
- Hightouch: first choice in 6 of those 63
- RudderStack: first choice in 6 of those 63
- Jitsu: first choice in 2 of those 63
- BlueConic: first choice in 1 of those 63
- HubSpot: first choice in 1 of those 63
- PostHog: first choice in 1 of those 63
- Segment's free tiers: first choice in 1 of those 63

**Enterprise**: 40 of 72 answers did not name Salesforce Data Cloud (Salesforce Data Cloud is #1 of 10 at 41%).

- Microsoft Dynamics 365 Customer Insights: first choice in 4 of those 40
- Hightouch: first choice in 2 of those 40
- Tealium: first choice in 2 of those 40
- Treasure Data: first choice in 2 of those 40
- Adobe Real-Time CDP: first choice in 1 of those 40
- Ortto: first choice in 1 of those 40
- SAP Customer Data Platform: first choice in 1 of those 40
- Salesforce Real-Time CDP: first choice in 1 of those 40

## Identity resolution

**Small business**: 70 of 72 answers did not name Salesforce Data Cloud (Salesforce Data Cloud is #12 of 15 at 0%).

- CustomerLabs 1PD Ops: first choice in 9 of those 70
- Segment: first choice in 8 of those 70
- FullContact: first choice in 6 of those 70
- Leadpipe: first choice in 5 of those 70
- Prospeo: first choice in 5 of those 70
- RB2B: first choice in 5 of those 70
- RudderStack: first choice in 4 of those 70
- CustomerLabs: first choice in 3 of those 70

**Mid-market**: 68 of 72 answers did not name Salesforce Data Cloud (Salesforce Data Cloud is #13 of 18 at 0%).

- LiveRamp: first choice in 11 of those 68
- Hightouch: first choice in 7 of those 68
- Segment: first choice in 5 of those 68
- Tealium: first choice in 4 of those 68
- CustomerLabs 1PD Ops: first choice in 3 of those 68
- Leadpipe: first choice in 3 of those 68
- RudderStack: first choice in 3 of those 68
- Amperity: first choice in 2 of those 68

**Enterprise**: 57 of 72 answers did not name Salesforce Data Cloud (Salesforce Data Cloud is #2 of 13 at 13%).

- LiveRamp: first choice in 18 of those 57
- Amperity: first choice in 3 of those 57
- Hightouch: first choice in 3 of those 57
- ZoomInfo: first choice in 3 of those 57
- Acxiom: first choice in 2 of those 57
- Okta Identity Governance: first choice in 2 of those 57
- ActionIQ: first choice in 1 of those 57
- Census: first choice in 1 of those 57

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.