# Roku: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 7 judge labels across 1 categories by 6 of 12 models. Page: https://gtm-ai-index.com/vendors/roku/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Video advertising | 0% | 16 | 0% | 7 |

## What the models said for it

- "Allocate budget to CTV via programmatic platforms (like The Trade Desk or Roku\u2019s Precision targeting)" (Qwen 3.7 Flash, Video ads)
- "Roku Ads Manager: $500 minimum campaign, can use AI-upscaled social assets" (Kimi K2, Video ads)
- "Focused on CTV/streaming inventory rather than general web video." (Perplexity Sonar, Video ads)
- "Direct buys on premium CTV platforms (Hulu, Roku, Amazon Fire TV)" (Mistral Small, Video ads)

## The company

Roku; https://www.roku.com/; Los Gatos, United States; founded 2002; about 817 employees (2017); public, ROKU on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.