# Retell AI: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 59 judge labels across 2 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/retell-ai/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| AI voice agents | 27% | 1 | 16% | 58 |
| Sales dialers and calling | 0% | 41 | 0% | 1 |

## What the models said for it

- "Best all-around voice AI platform for production call automation... "best overall — lowest effective cost, highest voice quality, full API and no-code in one platform"" (Muse Glimmer 30B, AI voice agents)
- "Strong all-around balance of latency, price, and accessibility; often described as a fast, transparent usage-based option with native telephony and quick setup." (Perplexity Sonar, AI voice agents)
- "*Developer-first / Infrastructure:* Vapi, Retell AI, Vocode, or Bland.ai. (Excellent for high customization, low latency, and BYO keys)." (Gemini 3.5 Flash, AI voice agents)
- "Retell AI is one of the most affordable enterprise-grade voice AI platforms with usage-based pricing starting around $0.07 per connected minute" (Claude Haiku 4.5, AI voice agents)

## And against it

- "some specific products (for example Synthflow, ElevenLabs, Retell AI, Deepgram) have recurring complaints about cost or credit limits" (GPT-5.4 mini, AI voice agents)
- "Both Vapi.ai and Retell AI can suffer from latency and reliability issues due to reliance on external API providers" (Claude Haiku 4.5, AI voice agents)
- "While popular among developers, there is significant frustration in the community regarding its operational setup." (Qwen 3.7 Flash, AI voice agents)
- "cautious if you need a basic IVR/voicemail system, native telephony without SIP/external providers" (Perplexity Sonar, AI voice agents)

## In its own words

What Retell AI's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: AI voice agent platform for phone call automation (https://retellai.com/)
- For: customer support, sales, and operations (https://retellai.com/)
- Price stated: $0.07 to $0.31 per minute for voice agents; chat agents start at $0.002 per message (https://retellai.com/)
- Starting price: 0.07 (https://retellai.com/)
- Free plan or trial: $10 in free credits at signup with full platform access and 20 free concurrent calls (https://retellai.com/)
- Certifications: HIPAA, SOC2 Type II, GDPR, ISO 27001, HIPAA compliant, GDPR compliant, SOC 2 Type I certified, SOC 2 Type II certified
- Customers named: COOPine Park Health, SWTCH, Medical Data Systems, Inbounds, Swtch Energy, Matic Insurance, Everise, Clear

## What it publishes

Every page retellai.com exposes, read 2026-10-05: 10354 addresses. By kind, pages and the last 90 days:

- blog: 1269 pages, 4 in the last 90 days, latest 2026-09-25
- case study: 19 pages, 2 in the last 90 days, latest 2026-07-10
- webinar or virtual event: 4 pages, 0 in the last 90 days, latest 2025-01-09
- conference or event: 11 pages, 1 in the last 90 days, latest 2026-09-10
- report or ebook: 5 pages, 2 in the last 90 days, latest 2026-10-02
- comparison: 235 pages, 5 in the last 90 days, latest 2026-09-28
- template or tool: 3 pages, 0 in the last 90 days, latest 2025-03-16
- glossary or explainer: 270 pages, 4 in the last 90 days, latest 2026-07-19
- news or press: 8 pages, 1 in the last 90 days, latest 2026-09-10
- Recent: 2026-10-02 report or ebook: 3712 https://community.retellai.com/t/for-hire-one-booking-incident-review-or-mapping-correction/3712
- Recent: 2026-09-28 comparison: First party vs third party collections https://www.retellai.com/blog/first-party-vs-third-party-collections
- Recent: 2026-09-25 blog: Ivr script examples https://www.retellai.com/blog/ivr-script-examples
- Recent: 2026-09-21 blog: Running voice ai for clients https://www.retellai.com/blog/running-voice-ai-for-clients
- Recent: 2026-09-17 comparison: Ada cx alternatives https://www.retellai.com/blog/ada-cx-alternatives
- Recent: 2026-09-17 comparison: Best parloa alternatives for conversational ai https://www.retellai.com/blog/best-parloa-alternatives-for-conversational-ai

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.