# ReferralCandy alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 355 of the 432 answers in the 2 categories where ReferralCandy holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/referralcandy/alternatives/

## Named instead, most often (every category and segment added)

- Referral Rock: 36
- PartnerStack: 23
- Extole: 21
- Ambassador: 19
- Influitive: 19
- Smile.io: 18

## Referral and partner programs

**Small business**: 46 of 72 answers did not name ReferralCandy (ReferralCandy is #4 of 12 at 9%).

- PartnerStack: first choice in 7 of those 46
- Referral Rock: first choice in 7 of those 46
- Referral Factory: first choice in 4 of those 46
- FirstPromoter: first choice in 2 of those 46
- Kiflo: first choice in 2 of those 46
- Rewardful: first choice in 2 of those 46
- Smile.io: first choice in 2 of those 46
- Ambassador: first choice in 1 of those 46

**Mid-market**: 49 of 72 answers did not name ReferralCandy (ReferralCandy is #3 of 11 at 10%).

- PartnerStack: first choice in 9 of those 49
- Referral Rock: first choice in 7 of those 49
- Ambassador: first choice in 4 of those 49
- Cello: first choice in 2 of those 49
- JourneyBee: first choice in 2 of those 49
- Everflow: first choice in 1 of those 49
- FirstPromoter: first choice in 1 of those 49
- Kiflo: first choice in 1 of those 49

**Enterprise**: 72 of 72 answers did not name ReferralCandy (ReferralCandy is #13 of 13 at 0%).

- Extole: first choice in 11 of those 72
- Ambassador: first choice in 10 of those 72
- PartnerStack: first choice in 7 of those 72
- Impartner: first choice in 5 of those 72
- Talkable: first choice in 4 of those 72
- Impartner PRM: first choice in 3 of those 72
- Influitive: first choice in 3 of those 72
- Referral Factory: first choice in 3 of those 72

## Loyalty, advocacy and referrals

**Small business**: 50 of 72 answers did not name ReferralCandy (ReferralCandy is #5 of 11 at 2%).

- Referral Rock: first choice in 13 of those 50
- Smile.io: first choice in 10 of those 50
- Referral Factory: first choice in 5 of those 50
- Cello: first choice in 2 of those 50
- CustomerGauge: first choice in 2 of those 50
- FirstPromoter: first choice in 1 of those 50
- Glue: first choice in 1 of those 50
- Gratisfaction: first choice in 1 of those 50

**Mid-market**: 66 of 72 answers did not name ReferralCandy (ReferralCandy is #16 of 18 at 0%).

- Referral Rock: first choice in 9 of those 66
- Smile.io: first choice in 6 of those 66
- Influitive: first choice in 5 of those 66
- Ambassador: first choice in 2 of those 66
- CustomerGauge: first choice in 2 of those 66
- GrowSurf: first choice in 2 of those 66
- Referral Factory: first choice in 2 of those 66
- Base.ai: first choice in 1 of those 66

**Enterprise**: 72 of 72 answers did not name ReferralCandy (ReferralCandy is #18 of 18 at 0%).

- Influitive: first choice in 11 of those 72
- Extole: first choice in 10 of those 72
- Talon.One: first choice in 10 of those 72
- Open Loyalty: first choice in 9 of those 72
- Annex Cloud: first choice in 7 of those 72
- Base.ai: first choice in 3 of those 72
- Voucherify: first choice in 3 of those 72
- Ambassador: first choice in 2 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.