# Qualtrics alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 352 of the 432 answers in the 2 categories where Qualtrics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/qualtrics/alternatives/

## Named instead, most often (every category and segment added)

- Google Forms: 27
- Mixpanel: 23
- Google Analytics 4: 20
- Amplitude: 16
- Survicate: 16
- PostHog: 15

## Customer feedback and surveys

**Small business**: 72 of 72 answers did not name Qualtrics (Qualtrics is #15 of 15 at 0%).

- Google Forms: first choice in 18 of those 72
- Survicate: first choice in 13 of those 72
- Typeform: first choice in 12 of those 72
- SurveyMonkey: first choice in 10 of those 72
- SurveySparrow: first choice in 6 of those 72
- Retently: first choice in 5 of those 72
- Tally: first choice in 3 of those 72
- CustomerGauge: first choice in 2 of those 72

**Mid-market**: 53 of 72 answers did not name Qualtrics (Qualtrics is #6 of 18 at 5%).

- Google Forms: first choice in 9 of those 53
- CustomerGauge: first choice in 6 of those 53
- Retently: first choice in 5 of those 53
- Survicate: first choice in 3 of those 53
- SurveySparrow: first choice in 2 of those 53
- Alchemer: first choice in 1 of those 53
- AskNicely: first choice in 1 of those 53
- Canny: first choice in 1 of those 53

**Enterprise**: 26 of 72 answers did not name Qualtrics (Qualtrics is #1 of 10 at 34%).

- CustomerGauge: first choice in 4 of those 26
- SurveyMonkey: first choice in 2 of those 26
- Pollfish: first choice in 1 of those 26
- ProProfs Survey Maker: first choice in 1 of those 26
- QuestionPro: first choice in 1 of those 26

## Customer intelligence and data science

**Small business**: 72 of 72 answers did not name Qualtrics (Qualtrics is #10 of 10 at 0%).

- Mixpanel: first choice in 17 of those 72
- Google Analytics 4: first choice in 12 of those 72
- PostHog: first choice in 12 of those 72
- HubSpot: first choice in 8 of those 72
- Amplitude: first choice in 5 of those 72
- HubSpot Marketing Hub: first choice in 5 of those 72
- Apollo.io: first choice in 2 of those 72
- Factors.ai: first choice in 2 of those 72

**Mid-market**: 68 of 72 answers did not name Qualtrics (Qualtrics is #12 of 14 at 0%).

- Google Analytics 4: first choice in 8 of those 68
- Amplitude: first choice in 6 of those 68
- HubSpot Marketing Hub: first choice in 5 of those 68
- Segment: first choice in 5 of those 68
- Mixpanel: first choice in 4 of those 68
- PostHog: first choice in 3 of those 68
- Adobe Customer Journey Analytics: first choice in 2 of those 68
- Dreamdata: first choice in 2 of those 68

**Enterprise**: 61 of 72 answers did not name Qualtrics (Qualtrics is #9 of 14 at 0%).

- Adobe Customer Journey Analytics: first choice in 8 of those 61
- Amplitude: first choice in 5 of those 61
- Gainsight: first choice in 3 of those 61
- Salesforce Data Cloud: first choice in 3 of those 61
- Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 61
- Microsoft Dynamics 365 Customer Insights: first choice in 2 of those 61
- Mixpanel: first choice in 2 of those 61
- 6sense: first choice in 1 of those 61

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.