# Qualtrics CustomerXM: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 54 judge labels across 1 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/qualtrics-customerxm/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Customer feedback and surveys | 4% | 10 | 52% | 54 |

## What the models said for it

- "Qualtrics remains the default for large enterprises that need a full experience management suite" (Claude Haiku 4.5, Feedback)
- "If you want one best overall tool for a mid-sized B2B company, I'd choose Qualtrics CX." (GPT-5.4 mini, Feedback)
- "Best for large enterprises running comprehensive CX programs across B2B, B2C and B2B2C." (Muse Glimmer 30B, Feedback)
- "If you're asking for the best single platform overall, I'd pick Qualtrics." (GPT-5.4 mini, Feedback)

## And against it

- "Avoid this if you are a small-to-mid-sized business or a startup. It is generally overkill and financially prohibitive for most teams." (GLM 4.7 FlashX, Feedback)
- "slammed for slow deployment (weeks/months), bloat, high complexity, steep learning curve, and overpricing" (Grok 4.20, Feedback)
- "Avoid for Mid-Market: Qualtrics / Medallia / Sprinklr – ... overkill for mid-sized companies" (Kimi K2, Feedback)
- "Skip Qualtrics or Medallia unless you have... overkill and prohibitively expensive" (Qwen 3.7 Flash, Feedback)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Customer feedback and surveys: 5% to 4%, −1. Inside the floor by 10 points · rank 6 → 10 of 84.

## The company

Qualtrics; https://www.qualtrics.com/; Provo, United States; founded 2002; public, XM on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Qualtrics CustomerXM's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The next generation of Experience Management, the XM Data & AI Platform, turns human understanding into a system of decision, helping you act faster and continuously drive trusted outcomes. (https://qualtrics.com/)
- For: CX professionals (https://qualtrics.com/)
- Price stated: Request Pricing (https://www.qualtrics.com/pricing/)
- Certifications: SOC 2 Type II, GDPR, PCI, CCPA, Cyber Essentials, HITRUST, TISAX, TX-RAMP
- Customers named: Shake Shack, Samsara, Gabb, ServiceNow, Indiana University Online

## What it publishes

Every page qualtrics.com exposes, read 2026-09-29: 14016 addresses. By kind, pages and the last 90 days:

- blog: 1678 pages, 0 in the last 90 days, latest undated
- case study: 136 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 6 pages, 0 in the last 90 days, latest 2020-07-21
- conference or event: 17 pages, 0 in the last 90 days, latest 2020-11-20
- report or ebook: 21 pages, 0 in the last 90 days, latest 2020-03-02
- comparison: 78 pages, 0 in the last 90 days, latest undated
- template or tool: 8 pages, 0 in the last 90 days, latest 2020-09-23
- glossary or explainer: 76 pages, 0 in the last 90 days, latest undated
- news or press: 21 pages, 0 in the last 90 days, latest 2020-08-17
- Recent: 2020-11-20 conference or event: Rethinking parent teacher conferences 12619 https://community.qualtrics.com/k-12-73/rethinking-parent-teacher-conferences-12619
- Recent: 2020-11-19 conference or event: How best to get families with multiple children to commit to in person or virtual modality 12596 https://community.qualtrics.com/k-12-73/how-best-to-get-families-with-multiple-children-to-commit-to-in-person-or-virtual-modality-12596
- Recent: 2020-09-23 template or tool: How can i embed a loan calculator in a form or survey 11712 https://community.qualtrics.com/custom-code-12/how-can-i-embed-a-loan-calculator-in-a-form-or-survey-11712
- Recent: 2020-09-10 conference or event: Virtual meetup 3 xm builders summer series 11532 https://community.qualtrics.com/announcements-2/virtual-meetup-3-xm-builders-summer-series-11532
- Recent: 2020-08-31 conference or event: Query string in personal link 11384 https://community.qualtrics.com/survey-platform-before-march-2021-56/query-string-in-personal-link-11384
- Recent: 2020-08-17 news or press: Qualtrics certifications badges 11163 https://community.qualtrics.com/announcements-2/qualtrics-certifications-badges-11163

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.