# Purple: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 6 judge labels across 1 categories by 5 of 12 models. Page: https://gtm-ai-index.com/vendors/purple/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Retail, proximity and IoT marketing | 2% | 14 | 0% | 6 |

## What the models said for it

- "Purple offers a Free Connect plan with no trial expiration." (Gemini 3.5 Flash, Proximity)
- "If your mid-market company frequently hosts clients ... Purple is the best choice." (Gemini 3.5 Flash, Proximity)
- "Best for: Venue analytics and WiFi-based positioning" (Mistral Small, Proximity)
- "Best for retail analytics: Purple" (MiniMax M2.5, Proximity)

## The company

Purple; https://purple.ai/; United Kingdom; founded 2012. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.