# PubMatic alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 246 of the 252 answers in the 1 category where PubMatic holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/pubmatic/alternatives/

## Named instead, most often (every category and segment added)

- StackAdapt: 65
- The Trade Desk: 47
- Demandbase: 14
- AdRoll: 11
- Choozle: 11
- Google Display & Video 360: 11

## Programmatic and display advertising

**Small business**: 84 of 84 answers did not name PubMatic.

- StackAdapt: first choice in 33 of those 84
- AdRoll: first choice in 9 of those 84
- Choozle: first choice in 8 of those 84
- Meta Ads: first choice in 7 of those 84
- Google Ads: first choice in 5 of those 84
- Vibe.co: first choice in 4 of those 84
- Google Display Network: first choice in 3 of those 84
- LinkedIn Campaign Manager: first choice in 3 of those 84

**Mid-market**: 78 of 84 answers did not name PubMatic (PubMatic is #12 of 13 at 0%).

- StackAdapt: first choice in 29 of those 78
- The Trade Desk: first choice in 12 of those 78
- Amazon DSP: first choice in 3 of those 78
- Choozle: first choice in 3 of those 78
- Vibe.co: first choice in 3 of those 78
- AdRoll: first choice in 2 of those 78
- Demandbase: first choice in 2 of those 78
- Google Ads: first choice in 2 of those 78

**Enterprise**: 84 of 84 answers did not name PubMatic.

- The Trade Desk: first choice in 35 of those 84
- Demandbase: first choice in 12 of those 84
- Google Display & Video 360: first choice in 11 of those 84
- Amazon DSP: first choice in 3 of those 84
- StackAdapt: first choice in 3 of those 84
- 6sense: first choice in 2 of those 84
- Beeswax: first choice in 2 of those 84
- Adform DSP: first choice in 1 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.