# Propensity: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 3 judge labels across 2 categories by 3 of 12 models. Page: https://gtm-ai-index.com/vendors/propensity/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Retail, proximity and IoT marketing | 4% | 9 | 0% | 2 |
| Account-based marketing platforms | 0% | 56 | 0% | 1 |

## What the models said for it

- "the strongest fit from the results is Propensity, since it is explicitly positioned as a contact-level marketing platform for B2B growth" (Perplexity Sonar, Proximity)
- "Recommendation: Propensity ... built specifically for B2B account-based marketing (ABM)" (Qwen 3.7 Flash, Proximity)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.