# Profound: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 44 judge labels across 2 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/profound/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| AI visibility and answer engine tracking tools | 15% | 3 | 29% | 42 |
| AI marketing agents | 0% | 62 | 0% | 2 |

## What the models said for it

- "A purpose-built Answer Engine Optimization platform that combines the industry's deepest AI visibility data with content creation, automated workflows, agent analytics, and real-time attribution." (Muse Glimmer 30B, AI visibility)
- "Peec AI or Profound are most likely to deliver the right balance of features, analytics depth, and team-focused pricing." (Claude Haiku 4.5, AI visibility)
- "the best single pick is usually Profound if your priority is AI visibility / answer-engine tracking specifically" (GPT-5.4 mini, AI visibility)
- "Profound: The Enterprise Standard ... Key differentiator: Deepest technical analytics, enterprise security compliance" (Gemini 3.5 Flash, AI visibility)

## And against it

- "Tools to Approach with Extra Caution or Avoid (if possible):
- Profound: Privacy concerns" (Grok 4.1 Fast, AI visibility)
- "What to Avoid - Profound ($399+/mo) – Overkill unless you're enterprise" (Kimi K2, AI visibility)
- "Avoid pricier ones like Profound ($99+)" (Grok 4.1 Fast, AI visibility)
- "they have phased out their lower self-serve tiers for brands. Their basic self-serve tiers have historically gated models like Gemini, Claude, Copilot, and Grok" (Gemini 3.5 Flash, AI visibility)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- AI visibility and answer engine tracking tools: 10% to 15%, +5. Inside the floor by 6 points · rank 2 → 3 of 90.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 62 of 157.

## In its own words

What Profound's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI platform to power your marketing; the AI marketing platform built for the agentic era. (https://tryprofound.com/)
- For: marketers (https://tryprofound.com/)
- Price stated: Trial Free; Enterprise Custom (https://www.tryprofound.com/pricing)
- Starting price: Free (https://www.tryprofound.com/pricing)
- Free plan or trial: Trial (https://www.tryprofound.com/pricing)
- Integrations claimed: 200 (https://tryprofound.com/); 9 (https://www.tryprofound.com/pricing) (pages disagree)
- Certifications: SOC 2, SOC 2 Type II
- Hosting: Worldwide
- Customers named: Plaid, MongoDB, GR0, Ramp, Statsig, Figma, Walmart, Chime

## What it publishes

Every page tryprofound.com exposes, read 2026-09-29: 1103 addresses. By kind, pages and the last 90 days:

- blog: 226 pages, 27 in the last 90 days, latest 2026-09-29
- case study: 21 pages, 16 in the last 90 days, latest 2026-09-03
- webinar or virtual event: 30 pages, 0 in the last 90 days, latest undated
- conference or event: 14 pages, 1 in the last 90 days, latest 2026-10-03
- report or ebook: 24 pages, 0 in the last 90 days, latest undated
- comparison: 18 pages, 2 in the last 90 days, latest 2026-07-30
- glossary or explainer: 3 pages, 0 in the last 90 days, latest 2026-01-29
- podcast or video: 9 pages, 6 in the last 90 days, latest 2026-09-16
- news or press: 21 pages, 10 in the last 90 days, latest 2026-09-21
- Recent: 2026-10-03 conference or event: Marketing engineering hackathon https://university.tryprofound.com/events/marketing-engineering-hackathon
- Recent: 2026-09-29 blog: Blueprints https://www.tryprofound.com/blog/blueprints
- Recent: 2026-09-29 blog: Citation decay https://www.tryprofound.com/blog/citation-decay
- Recent: 2026-09-29 blog: Company https://www.tryprofound.com/blog/company
- Recent: 2026-09-21 news or press: Newsroom https://www.tryprofound.com/newsroom
- Recent: 2026-09-21 blog: Go from insights to action faster with the refreshed answer engine insights https://www.tryprofound.com/blog/go-from-insights-to-action-faster-with-the-refreshed-answer-engine-insights

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.