# PostHog: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 149 judge labels across 7 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/posthog/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Product analytics | 22% | 3 | 5% | 56 |
| Session replay and heatmaps | 7% | 4 | 5% | 37 |
| Customer intelligence and data science | 6% | 5 | 13% | 15 |
| Experimentation and personalization | 4% | 7 | 5% | 19 |
| Identity resolution | 2% | 29 | 0% | 1 |
| Web analytics | 2% | 9 | 6% | 18 |
| Customer data platforms | 0% | 21 | 0% | 3 |

## What the models said for it

- "I'd generally recommend PostHog if you want the best balance of visitor behavior analytics, product analytics, and session replay in one place" (GPT-5.4 mini, Session replay)
- "GA4 + PostHog free... PostHog gives product analytics, session replay, feature flags and A/B testing in one free open-source stack." (Muse Glimmer 30B, Customer intel)
- "Choose PostHog if you are a startup/engineering team wanting analytics, replays, A/B tests, and feature flags in one place" (Qwen 3.7 Flash, Product analytics)
- "The Best Overall (Free/Freemium) Option: PostHog ... go-to recommendation for bootstrapped startups and companies on tight budgets" (Qwen 3.7 Flash, Identity)

## And against it

- "PostHog does offer data scrubbing features, but I was recently surprised to see their announcement about integrating AI to analyze session replays on behalf of users. This raises a red flag" (Muse Glimmer 30B, Session replay)
- "If you enable network capture, scrutinize it separately from replay masking: requests and responses can contain sensitive headers or bodies" (GPT-6 Luna, Session replay)
- "Usage- or event-metered tools—such as Mixpanel, Amplitude, and PostHog—when your event volume is hard to predict." (GPT-6 Luna, Product analytics)
- "caution if you need marketing attribution, a non-technical setup, or immediate compliance certainty" (Perplexity Sonar, Customer intel)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Session replay and heatmaps: 0% to 7%, +6. New · not ranked in September 2026 · rank 4 of 56.
- Experimentation and personalization: 0% to 4%, +4. Inside the floor by 7 points · rank 16 → 7 of 71.
- Customer intelligence and data science: 6% to 6%, −4. Inside the floor by 7 points · rank 5 of 142, unchanged.
- Identity resolution: 0% to 2%, +2. New · not ranked in September 2026 · rank 29 of 140.
- Customer data platforms: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 21 of 61.
- Product analytics: 21% to 22%, ±0. Inside the floor by 11 points · rank 3 of 40, unchanged.
- Web analytics: 0% to 2%, ±0. New · not ranked in September 2026 · rank 9 of 91.

## In its own words

What PostHog's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: We make your product self-driving (https://posthog.com/)
- For: your product and company data (https://posthog.com/)
- Price stated: Usage-based pricing (https://posthog.com/)
- Starting price: 0 (https://posthog.com/)
- Free plan or trial: Generous free tier (https://posthog.com/)
- Integrations claimed: 700 (https://posthog.com/)
- Certifications: SOC 2, GDPR, CCPA, HIPAA, HIPAA BAA
- Hosting: US (Virginia), EU (Frankfurt), USA, Germany, EU, Global
- Customers named: PostHog, Open Customers, Airbus, Arena, ElevenLabs, Exa, Hasura, HeyGen

## What it publishes

Every page posthog.com exposes, read 2026-09-29: 13453 addresses. By kind, pages and the last 90 days:

- blog: 345 pages, 17 in the last 90 days, latest 2026-09-16
- case study: 53 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 4 pages, 0 in the last 90 days, latest undated
- conference or event: 157 pages, 0 in the last 90 days, latest undated
- report or ebook: 17 pages, 0 in the last 90 days, latest 2023-12-19
- comparison: 175 pages, 0 in the last 90 days, latest 2026-06-02
- template or tool: 46 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 58 pages, 1 in the last 90 days, latest 2026-07-21
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 195 pages, 11 in the last 90 days, latest 2026-09-28
- Recent: 2026-09-28 news or press: Archive https://newsletter.posthog.com/archive
- Recent: 2026-09-16 blog: Build or buy feature flags https://posthog.com/blog/build-or-buy-feature-flags
- Recent: 2026-09-15 blog: Self driving loops https://posthog.com/blog/self-driving-loops
- Recent: 2026-09-14 news or press: If ai writes all the code whats left https://newsletter.posthog.com/p/if-ai-writes-all-the-code-whats-left
- Recent: 2026-09-09 blog: Irl events https://posthog.com/blog/irl-events
- Recent: 2026-09-09 blog: Multimodal models need video https://posthog.com/blog/multimodal-models-need-video

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.