# Plausible: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 7 judge labels across 3 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/plausible/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Customer intelligence and data science | 0% | 68 | 40% | 5 |
| Audience and consumer insights platforms | 0% | 86 | 0% | 1 |
| Product analytics | 0% | 23 | 0% | 1 |

## What the models said for it

- "Prioritize EU-data-resident options (e.g., Matomo, Plausible for analytics)" (Grok 4.1 Fast, Audience insights)
- "Best for Privacy-Focused, Simple Analytics ... Starts at ~€9/month" (Qwen 3.7 Flash, Customer intel)
- "Managed privacy-focused tools like Plausible or Fathom" (Qwen 3.7 Flash, Customer intel)
- "PostHog (free self-hosted) or Plausible (€9/mo)" (MiniMax M2.5, Product analytics)

## And against it

- "caution if attribution matters; ... not the right primary tool when sales teams need campaign-to-pipeline attribution" (Perplexity Sonar, Customer intel)
- "they require significant DevOps resources to set up and maintain" (Mistral Small, Customer intel)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Customer intelligence and data science: 0% to 0%, ±0. Inside the floor by 11 points · rank 30 → 68 of 142.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 86 of 155.
- Product analytics: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 → 23 of 40.

## The company

Plausible Analytics; https://plausible.io/; Tartu, Estonia; founded 2018. From Wikidata, fetched 2026-09-14.

## In its own words

What Plausible's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected. (https://plausible.io/)
- For: Ecommerce, SaaS, Agencies, Creators & publishers, Public sector, White-label analytics, Enterprise (https://plausible.io/)
- Price stated: Traffic based plans that match your growth (https://plausible.io/)
- Starting price: 9 (https://plausible.io/)
- Free plan or trial: Sign up for 30-day free trial. No credit card required. (https://plausible.io/)
- Hosting: EU, Germany
- Customers named: Hugging Face, Basecamp, Ghost, Paperbell

## What it publishes

Every page plausible.io exposes, read 2026-09-29: 511 addresses. By kind, pages and the last 90 days:

- blog: 109 pages, 12 in the last 90 days, latest 2026-09-24
- report or ebook: 17 pages, 3 in the last 90 days, latest 2026-09-24
- comparison: 8 pages, 4 in the last 90 days, latest 2026-09-24
- template or tool: 3 pages, 3 in the last 90 days, latest 2026-09-24
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-24 template or tool: Ad cost calculator: CPC, CPM and CPA https://plausible.io/ad-cost-calculator
- Recent: 2026-09-24 blog: How much JavaScript does Google Analytics add to your site? https://plausible.io/google-analytics-script-size
- Recent: 2026-09-24 blog: Cloudflare Web Analytics vs Plausible: A dedicated tool vs a side feature https://plausible.io/vs-cloudflare-web-analytics
- Recent: 2026-09-24 template or tool: Conversion rate calculator https://plausible.io/conversion-rate-calculator
- Recent: 2026-09-24 template or tool: Cookie banner traffic loss calculator https://plausible.io/cookie-banner-traffic-loss-calculator
- Recent: 2026-09-24 blog: EU-hosted web analytics with no data transfers outside Europe https://plausible.io/eu-hosted-web-analytics

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.