# Plausible Analytics alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 162 of the 252 answers in the 1 category where Plausible Analytics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/plausible-analytics/alternatives/

## Named instead, most often (every category and segment added)

- Google Analytics 4: 45
- Adobe Analytics: 31
- Dealfront: 10
- Google Analytics 360: 10
- Matomo: 7
- Mixpanel: 5

## Web analytics

**Small business**: 28 of 84 answers did not name Plausible Analytics (Plausible Analytics is #2 of 13 at 16%).

- Google Analytics 4: first choice in 13 of those 28
- Dealfront: first choice in 6 of those 28
- Cloudflare Web Analytics: first choice in 1 of those 28
- HubSpot Marketing Hub: first choice in 1 of those 28
- Lead Forensics: first choice in 1 of those 28
- Seline: first choice in 1 of those 28

**Mid-market**: 53 of 84 answers did not name Plausible Analytics (Plausible Analytics is #10 of 14 at 0%).

- Google Analytics 4: first choice in 25 of those 53
- Amplitude: first choice in 4 of those 53
- Dealfront: first choice in 4 of those 53
- Matomo: first choice in 3 of those 53
- Mixpanel: first choice in 3 of those 53
- BigQuery: first choice in 2 of those 53
- HubSpot Marketing Hub: first choice in 2 of those 53
- Microsoft Clarity: first choice in 2 of those 53

**Enterprise**: 81 of 84 answers did not name Plausible Analytics (Plausible Analytics is #11 of 11 at 0%).

- Adobe Analytics: first choice in 31 of those 81
- Google Analytics 360: first choice in 10 of those 81
- Google Analytics 4: first choice in 7 of those 81
- Matomo: first choice in 4 of those 81
- Matomo On-Premise: first choice in 4 of those 81
- Piwik PRO: first choice in 3 of those 81
- Dreamdata: first choice in 2 of those 81
- Mixpanel: first choice in 2 of those 81

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.