# Pinterest: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 4 judge labels across 2 categories by 4 of 12 models. Page: https://gtm-ai-index.com/vendors/pinterest/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Video advertising | 0% | 22 | 0% | 3 |
| Ecommerce marketing | 0% | 97 | 0% | 1 |

## What the models said for it

- "Often has lower competition and costs than Facebook/Instagram, making it a budget-friendly option for certain niches." (Claude Haiku 4.5, Video ads)
- "| Pinterest | Low/no min. | $10–$18 CPM | Visual discovery, shopping | Niche" (Grok 4.1 Fast, Video ads)
- "Need inspiration/shopping intent? Pinterest." (GPT-5.4 mini, Video ads)

## The company

Q255381; https://www.pinterest.com/; Palo Alto, United States; founded 2010. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.