# Permutive: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 4 judge labels across 1 categories by 3 of 12 models. Page: https://gtm-ai-index.com/vendors/permutive/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data management platforms | 2% | 29 | 25% | 4 |

## What the models said for it

- "if you specifically need a DMP, I'd lean toward Lotame or Permutive" (Perplexity Sonar, DMP)
- "worth evaluating if you specifically need audience segmentation and ad-tech integrations" (Perplexity Sonar, DMP)

## And against it

- "Options like Lotame, Permutive, Adobe Audience Manager, and Oracle are enterprise-priced" (DeepSeek V4 Flash, DMP)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.