# People Data Labs alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 240 of the 252 answers in the 1 category where People Data Labs holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/people-data-labs/alternatives/

## Named instead, most often (every category and segment added)

- Apollo.io: 96
- ZoomInfo: 45
- Cognism: 9
- Clay: 8
- Demandbase: 5
- Lusha: 5

## Data enrichment

**Small business**: 82 of 84 answers did not name People Data Labs.

- Apollo.io: first choice in 57 of those 82
- Snov.io: first choice in 4 of those 82
- Clay: first choice in 3 of those 82
- Lusha: first choice in 3 of those 82
- CUFinder: first choice in 2 of those 82
- Salesgenie: first choice in 2 of those 82
- Clay.com: first choice in 1 of those 82
- Cleanlist: first choice in 1 of those 82

**Mid-market**: 80 of 84 answers did not name People Data Labs (People Data Labs is #11 of 12 at 0%).

- Apollo.io: first choice in 35 of those 80
- ZoomInfo: first choice in 5 of those 80
- Clay: first choice in 4 of those 80
- Cognism: first choice in 3 of those 80
- HubSpot Breeze Intelligence: first choice in 2 of those 80
- Lusha: first choice in 2 of those 80
- Dropcontact: first choice in 1 of those 80
- Hunter: first choice in 1 of those 80

**Enterprise**: 78 of 84 answers did not name People Data Labs (People Data Labs is #6 of 9 at 2%).

- ZoomInfo: first choice in 40 of those 78
- Cognism: first choice in 6 of those 78
- Demandbase: first choice in 5 of those 78
- Apollo.io: first choice in 4 of those 78
- Amplemarket: first choice in 1 of those 78
- BlitzAPI: first choice in 1 of those 78
- Clay: first choice in 1 of those 78
- Kooperativa: first choice in 1 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.