# PassKit: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 2 judge labels across 2 categories by 1 of 14 models. Page: https://gtm-ai-index.com/vendors/passkit/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Loyalty, advocacy and referrals | 0% | 100 | 100% | 1 |
| Retail, proximity and IoT marketing | 0% | 114 | 100% | 1 |

## And against it

- "PassKit is positioned mainly around wallet-based experiences ... so they may be the wrong choice if you need broad proximity marketing" (Perplexity Sonar, Proximity)
- "PassKit is best for wallet-first use cases but may need an existing loyalty engine for complex logic" (Perplexity Sonar, Loyalty)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Loyalty, advocacy and referrals: 0% to 0%, ±0. New · not ranked in September 2026 · rank 100 of 110.
- Retail, proximity and IoT marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 114 of 130.

## In its own words

What PassKit's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The Wallet Engagement Platform (https://passkit.com/)
- For: Businesses of every size—from independent shops and growing brands to global enterprises (https://passkit.com/)
- Price stated: platform fee plus pass volume (https://passkit.com/pricing)
- Free plan or trial: Start free (https://passkit.com/)
- Certifications: SOC 2 Type II

## What it publishes

Every page passkit.com exposes, read 2026-10-05: 940 addresses. By kind, pages and the last 90 days:

- blog: 342 pages, 4 in the last 90 days, latest 2026-08-18
- case study: 4 pages, 0 in the last 90 days, latest 2017-02-08
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest 2025-01-14
- conference or event: 1 pages, 0 in the last 90 days, latest 2025-02-10
- report or ebook: 2 pages, 0 in the last 90 days, latest 2023-04-24
- comparison: 16 pages, 0 in the last 90 days, latest 2026-06-24
- template or tool: 3 pages, 0 in the last 90 days, latest 2025-07-16
- glossary or explainer: 9 pages, 0 in the last 90 days, latest 2025-10-26
- Recent: 2026-08-18 blog: Digital proof of insurance mobile wallet https://passkit.com/blog/digital-proof-of-insurance-mobile-wallet
- Recent: 2026-08-04 blog: Loyalty platforms offer both qr and nfc wallet pass options https://passkit.com/blog/loyalty-platforms-offer-both-qr-and-nfc-wallet-pass-options
- Recent: 2026-08-04 blog: Mobile wallet pass for influencers https://passkit.com/blog/mobile-wallet-pass-for-influencers
- Recent: 2026-07-27 blog: Google wallet pass updates https://passkit.com/blog/google-wallet-pass-updates
- Recent: 2026-06-24 comparison: Convenience vs risk mobile wallet passes https://passkit.com/blog/convenience-vs-risk-mobile-wallet-passes
- Recent: 2026-06-15 blog: Apple wallet wwdc 2026 https://passkit.com/blog/apple-wallet-wwdc-2026

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.