# Paddle alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 180 of the 216 answers in the 1 category where Paddle holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/paddle/alternatives/

## Named instead, most often (every category and segment added)

- Chargebee: 42
- Stripe Billing: 42
- Zuora: 33
- Recurly: 7
- Zoho Billing: 6
- Billsby: 5

## Billing and subscription management

**Small business**: 56 of 72 answers did not name Paddle (Paddle is #8 of 10 at 2%).

- Stripe Billing: first choice in 28 of those 56
- Chargebee: first choice in 13 of those 56
- Zoho Billing: first choice in 6 of those 56
- Zoho Subscriptions: first choice in 3 of those 56
- Billsby: first choice in 2 of those 56
- Recurly: first choice in 2 of those 56
- Whop: first choice in 2 of those 56
- Maxio: first choice in 1 of those 56

**Mid-market**: 58 of 72 answers did not name Paddle (Paddle is #7 of 8 at 0%).

- Chargebee: first choice in 26 of those 58
- Stripe Billing: first choice in 11 of those 58
- Billsby: first choice in 3 of those 58
- Recurly: first choice in 3 of those 58
- Zoho Subscriptions: first choice in 2 of those 58
- Chargebee Launch: first choice in 1 of those 58
- Pabbly: first choice in 1 of those 58
- Recharge: first choice in 1 of those 58

**Enterprise**: 66 of 72 answers did not name Paddle (Paddle is #9 of 9 at 0%).

- Zuora: first choice in 33 of those 66
- Maxio: first choice in 4 of those 66
- Chargebee: first choice in 3 of those 66
- Stax Bill: first choice in 3 of those 66
- Stripe Billing: first choice in 3 of those 66
- Recurly: first choice in 2 of those 66
- Salesforce Revenue Cloud: first choice in 2 of those 66
- Younium: first choice in 1 of those 66

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.