# Otterly: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 36 judge labels across 1 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/otterly/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| AI visibility and answer engine tracking tools | 20% | 1 | 6% | 36 |

## What the models said for it

- "Otterly AI at $29/month or Rankscale AI at $20/month offer the best value, with Otterly AI being particularly attractive due to its quick implementation" (Claude Haiku 4.5, AI visibility)
- "Otterly AI at $29/mo is the practical minimum viable option for daily, multi-engine AI visibility tracking" (Muse Glimmer 30B, AI visibility)
- "the best AI visibility and answer engine tracking tool for a mid-market B2B company is Otterly.AI" (GLM 4.7 FlashX, AI visibility)
- "Otterly AI is generally the best starting point, with plans starting at $29/month" (Kimi K2, AI visibility)

## And against it

- "OtterlyAI (~$29-49/month)
The concern: "A mirror, not a GPS"... weak actionable recommendations" (Kimi K2, AI visibility)
- "General Red Flags Across Many Tools (e.g., Otterly.ai, Peec AI, Scrunch, Geneo, Rankscale):" (Grok 4.1 Fast, AI visibility)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- AI visibility and answer engine tracking tools: 20% to 20%, −1. Inside the floor by 10 points · rank 1 of 90, unchanged.

## In its own words

What Otterly's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI Search Monitoring and Generative Engine Optimization platform (https://otterly.ai/)
- For: SEO marketers, brand managers, and business leaders; marketing teams and brands (https://otterly.ai/)
- Price stated: pricing starts at $29/month (https://otterly.ai/)
- Starting price: 29 (https://otterly.ai/)
- Free plan or trial: 14-day free trial; 7-day free trial (https://otterly.ai/)
- Integrations claimed: 4 (https://otterly.ai/pricing); 6 (https://otterly.ai/features/mcp) (pages disagree)
- Certifications: fully compliant with GDPR regulations, Recognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing, G2 High Performer in Answer Engine Optimization, OMR Top Rated Generative Engine Optimization Tool, OMR Leader in AI Search Optimization, Tekpon Top SEO Software Q4 2025, Loved by Users on G2, SOC 1 and SOC 2/SSAE16/ISAE 3402
- Hosting: United States, United Kingdom, Australia, Germany, Netherlands, Switzerland, Austria, EU-central-1 (Frankfurt)
- Customers named: Adidas, Bacula, Instant, Stella Rising, Rebecca Anderson, Form.io, Haven Strategy Group, Videoloft

## What it publishes

Every page otterly.ai exposes, read 2026-09-29: 612 addresses. By kind, pages and the last 90 days:

- blog: 315 pages, 79 in the last 90 days, latest 2026-09-28
- case study: 7 pages, 3 in the last 90 days, latest 2026-09-03
- report or ebook: 1 pages, 0 in the last 90 days, latest 2026-05-14
- comparison: 17 pages, 2 in the last 90 days, latest 2026-08-10
- glossary or explainer: 6 pages, 4 in the last 90 days, latest 2026-09-15
- podcast or video: 5 pages, 0 in the last 90 days, latest 2024-12-04
- news or press: 2 pages, 0 in the last 90 days, latest 2026-06-01
- Recent: 2026-09-28 blog: Openai searchindex https://otterly.ai/blog/openai-searchindex/
- Recent: 2026-09-24 blog: Publication date ai citations experiment https://otterly.ai/blog/publication-date-ai-citations-experiment/
- Recent: 2026-09-22 blog: Ai search updates september https://otterly.ai/blog/ai-search-updates-september/
- Recent: 2026-09-15 glossary or explainer: What is the member and the admin role https://help.otterly.ai/what-is-the-member-and-the-admin-role
- Recent: 2026-09-12 blog: Geo experiment seo glossary pages https://otterly.ai/blog/geo-experiment-seo-glossary-pages/
- Recent: 2026-09-11 blog: Ai search visibility stability https://otterly.ai/blog/ai-search-visibility-stability/

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.