# Oracle Eloqua: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 23 judge labels across 4 categories by 12 of 14 models. Page: https://gtm-ai-index.com/vendors/oracle-eloqua/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Marketing automation and campaign management | 0% | 46 | 44% | 18 |
| Email marketing platforms | 0% | 66 | 100% | 3 |
| Ecommerce marketing | 0% | 51 | 0% | 1 |
| Marketing resource management | 0% | 98 | 100% | 1 |

## What the models said for it

- "if your "mid-sized" company actually runs highly complex, enterprise-level campaign orchestration" (Perplexity Sonar, Marketing automation)
- "Strong for B2B marketing, especially in industries like healthcare and finance." (Mistral Small, Marketing automation)
- "consider Marketo or Eloqua if your programs are more complex" (GPT-6 Luna, Marketing automation)
- "Best for more complex enterprise-like needs: Oracle Eloqua" (GPT-5.4 mini, Ecommerce marketing)

## And against it

- "It has a high total cost of ownership... Eloqua is generally only suitable for massive Fortune 500 companies" (Gemini 3.5 Flash, Marketing automation)
- "Tests show high SpamCop blacklisting rates (e.g., 20% of Eloqua IPs blocked)" (Grok 4.1 Fast, Email marketing)
- "Enterprise-focused; avoid for smaller teams." (Grok 4.1 Fast, Marketing automation)
- "primarily marketing automation/CRM-adjacent platforms rather than purpose-built MRM systems, so they may not cover full MRM needs cleanly" (Perplexity Sonar, Marketing resource mgt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Marketing automation and campaign management: 0% to 0%, ±0. Inside the floor by 11 points · rank 50 → 46 of 59.
- Email marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 66 of 66.
- Ecommerce marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 51 of 115.
- Marketing resource management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 98 of 110.

## The company

Oracle Corporation; https://www.oracle.com/; Bengaluru, India; founded 1977; about 162,000 employees (2025); public, ORCL on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Oracle Eloqua's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: a leading provider of cloud-based marketing automation and revenue performance management software (https://www.oracle.com/corporate/pressrelease/oracle-buys-eloqua-122012.html)
- For: companies (https://www.oracle.com/corporate/pressrelease/oracle-buys-eloqua-122012.html)
- Price stated: $23.50 per share or approximately $871 million, net of Eloqua’s cash (https://www.oracle.com/corporate/pressrelease/oracle-buys-eloqua-122012.html)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.