# Oracle BlueKai: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 8 judge labels across 1 categories by 4 of 12 models. Page: https://gtm-ai-index.com/vendors/oracle-bluekai/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data management platforms | 0% | 181 | 75% | 8 |

## And against it

- "Legacy DMPs (like Oracle BlueKai or Salesforce Audience Studio/Krux) relied heavily on third-party cookies... these platforms have been phased out" (Gemini 3.5 Flash, DMP)
- "like Adobe Audience Manager and Oracle BlueKai are largely being phased out for advertiser targeting" (DeepSeek V4 Flash, DMP)
- "Options like Lotame, Permutive, Adobe Audience Manager, and Oracle are enterprise-priced" (DeepSeek V4 Flash, DMP)
- "Oracle exited the ad business in 2024 (BlueKai sunset)" (DeepSeek V4 Flash, DMP)

## The company

Oracle Corporation; https://www.oracle.com/; Bengaluru, India; founded 1977; about 162,000 employees (2025); public, ORCL on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.