# Optimizely CMP alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 238 of the 252 answers in the 1 category where Optimizely CMP holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/optimizely-cmp/alternatives/

## Named instead, most often (every category and segment added)

- HubSpot Content Hub: 51
- StoryChief: 17
- CoSchedule Marketing Suite: 15
- HubSpot Marketing Hub: 13
- Contently: 9
- Buffer: 6

## Content marketing platforms

**Small business**: 84 of 84 answers did not name Optimizely CMP.

- HubSpot Content Hub: first choice in 24 of those 84
- StoryChief: first choice in 13 of those 84
- CoSchedule Marketing Suite: first choice in 10 of those 84
- Buffer: first choice in 6 of those 84
- Enji: first choice in 4 of those 84
- HubSpot Marketing Hub: first choice in 4 of those 84
- WordPress: first choice in 3 of those 84
- Planable: first choice in 2 of those 84

**Mid-market**: 77 of 84 answers did not name Optimizely CMP (Optimizely CMP is #10 of 10 at 0%).

- HubSpot Content Hub: first choice in 19 of those 77
- HubSpot Marketing Hub: first choice in 6 of those 77
- CoSchedule Marketing Suite: first choice in 5 of those 77
- StoryChief: first choice in 4 of those 77
- Canva: first choice in 2 of those 77
- ClickUp: first choice in 2 of those 77
- Contentoo: first choice in 2 of those 77
- Optimizely CMS: first choice in 2 of those 77

**Enterprise**: 77 of 84 answers did not name Optimizely CMP (Optimizely CMP is #4 of 14 at 7%).

- Contently: first choice in 9 of those 77
- HubSpot Content Hub: first choice in 8 of those 77
- Kapost: first choice in 6 of those 77
- Adobe Experience Manager: first choice in 5 of those 77
- Optimizely CMS: first choice in 4 of those 77
- Adobe Experience Cloud: first choice in 3 of those 77
- HubSpot Marketing Hub: first choice in 3 of those 77
- Aprimo: first choice in 2 of those 77

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.