# OptiMine: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 7 judge labels across 1 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/optimine/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 0% | 31 | 14% | 7 |

## What the models said for it

- "Focuses on integrating digital and offline data for comprehensive MMM" (Mistral Small, Attribution & MMM)
- "Agile, frequent model refreshes | Real-time scenario planning" (Kimi K2, Attribution & MMM)
- "AI-enhanced, fast modeling; Leader for innovation." (Grok 4.1 Fast, Attribution & MMM)

## And against it

- "generally overkill and overpriced for mid-market budgets" (DeepSeek V4 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 63 → 31 of 123.

## In its own words

What OptiMine's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Marketing Mix Modeling & Attribution (https://optimine.com/)
- For: brands (https://optimine.com/)
- Customers named: JCPenney, Aflac, Citibank, Pandora Music, X, UnitedHealthcare, Coolibar, Publicis

## What it publishes

Every page optimine.com exposes, read 2026-09-29: 317 addresses. By kind, pages and the last 90 days:

- blog: 81 pages, 0 in the last 90 days, latest 2026-03-18
- case study: 12 pages, 0 in the last 90 days, latest 2025-10-06
- webinar or virtual event: 10 pages, 0 in the last 90 days, latest 2026-02-26
- conference or event: 8 pages, 0 in the last 90 days, latest 2026-02-11
- report or ebook: 13 pages, 0 in the last 90 days, latest 2025-11-13
- comparison: 5 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 7 pages, 0 in the last 90 days, latest undated
- podcast or video: 9 pages, 0 in the last 90 days, latest undated
- news or press: 88 pages, 0 in the last 90 days, latest undated
- Recent: 2026-03-18 blog: What to expect during optimines mmm implementation https://optimine.com/blog/what-to-expect-during-optimines-mmm-implementation
- Recent: 2026-02-26 webinar or virtual event: Proving the power of faster mmm on demand webinar https://optimine.com/videos/proving-the-power-of-faster-mmm-on-demand-webinar
- Recent: 2026-02-11 conference or event: Optimine is headed to etail palm springs 2026 https://optimine.com/events/optimine-is-headed-to-etail-palm-springs-2026
- Recent: 2026-02-04 blog: Optimine recognized by gartner and forrester for mmm excellence https://optimine.com/blog/optimine-recognized-by-gartner-and-forrester-for-mmm-excellence
- Recent: 2026-01-15 blog: Marketing mix modeling 1 https://optimine.com/marketing-mix-modeling-1
- Recent: 2026-01-14 blog: Why monthly model refresh cadence matters for mmm https://optimine.com/blog/why-monthly-model-refresh-cadence-matters-for-mmm

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.