# Open Loyalty alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 188 of the 216 answers in the 1 category where Open Loyalty holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/open-loyalty/alternatives/

## Named instead, most often (every category and segment added)

- Smile.io: 34
- Referral Rock: 23
- Influitive: 13
- Extole: 7
- Referral Factory: 7
- ReferralCandy: 6

## Loyalty, advocacy and referrals

**Small business**: 67 of 72 answers did not name Open Loyalty.

- Smile.io: first choice in 23 of those 67
- Referral Rock: first choice in 14 of those 67
- ReferralCandy: first choice in 6 of those 67
- Referral Factory: first choice in 5 of those 67
- Cello: first choice in 2 of those 67
- CustomerGauge: first choice in 2 of those 67
- BON Loyalty: first choice in 1 of those 67
- FirstPromoter: first choice in 1 of those 67

**Mid-market**: 68 of 72 answers did not name Open Loyalty (Open Loyalty is #8 of 18 at 2%).

- Smile.io: first choice in 11 of those 68
- Referral Rock: first choice in 9 of those 68
- Influitive: first choice in 5 of those 68
- Ambassador: first choice in 2 of those 68
- GrowSurf: first choice in 2 of those 68
- Referral Factory: first choice in 2 of those 68
- Base.ai: first choice in 1 of those 68
- Bubblehouse: first choice in 1 of those 68

**Enterprise**: 53 of 72 answers did not name Open Loyalty (Open Loyalty is #3 of 18 at 13%).

- Influitive: first choice in 8 of those 53
- Extole: first choice in 7 of those 53
- Talon.One: first choice in 5 of those 53
- Annex Cloud: first choice in 4 of those 53
- Base.ai: first choice in 3 of those 53
- Ambassador: first choice in 1 of those 53
- Base: first choice in 1 of those 53
- Buyapowa: first choice in 1 of those 53

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.