# OneSignal: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 128 judge labels across 4 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/onesignal/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Mobile marketing and push | 45% | 1 | 5% | 62 |
| In-app messaging and customer communications | 17% | 2 | 3% | 34 |
| Mobile apps | 7% | 4 | 0% | 31 |
| Retail, proximity and IoT marketing | 0% | 93 | 0% | 1 |

## What the models said for it

- "It's the most accessible entry point for engagement with strong push notification infrastructure, simple integration, and a generous free tier, making it the right starting point" (Claude Haiku 4.5, Mobile apps)
- "OneSignal — Best Value All-Around ... For the majority of small-budget companies, OneSignal (free tier) ... gives the best overall value." (DeepSeek V4 Flash, Mobile apps)
- "For companies with very limited budgets, OneSignal or Firebase are ideal starting points since they offer generous free tiers." (Claude Haiku 4.5, In-app messaging)
- "I'd recommend OneSignal as the starting point—it's cost-effective, has strong deliverability, and handles both push and SMS well." (MiniMax M2.5, Mobile & push)

## And against it

- "OneSignal/Firebase: Too lightweight for B2B product messaging" (Kimi K2, In-app messaging)
- "OneSignal relies primarily on FCM for Android delivery, which creates reliability issues in markets like China where Google services are blocked." (Muse Glimmer 30B, Mobile & push)
- "Budget-friendly, easy setup, good for lean teams | Less enterprise depth for complex journeys" (DeepSeek V4 Flash, Mobile & push)
- "Be cautious with: OneSignal (verify new pricing works for you)" (Kimi K2, Mobile & push)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Mobile marketing and push: 34% to 45%, +11. Inside the floor by 0 points · rank 1 of 80, unchanged.
- In-app messaging and customer communications: 11% to 17%, +7. Inside the floor by 4 points · rank 3 → 2 of 105.
- Mobile apps: 9% to 7%, −3. Inside the floor by 8 points · rank 4 of 117, unchanged.
- Retail, proximity and IoT marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 93 of 130.

## The company

Q140701571; https://onesignal.com; San Mateo, United States; founded 2011. From Wikidata, fetched 2026-09-14.

## In its own words

What OneSignal's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Customer Engagement Platform for Email, Push Notifications, & SMS (https://onesignal.com/)
- For: App publishers, businesses of all sizes, and teams in mobile gaming, fintech, eCommerce, news/media, and mobile apps (https://onesignal.com/)
- Price stated: Free to start, built to scale. (https://onesignal.com/)
- Starting price: 0 (https://onesignal.com/pricing)
- Free plan or trial: Free to start (https://onesignal.com/)
- Integrations claimed: 30 (https://onesignal.com/pricing)
- Customers named: Taptap Send, Beach Bum Games, DC Thomson, Bitcoin.com, TAG Heuer, Betmate, Cashea, BetterMe

## What it publishes

Every page onesignal.com exposes, read 2026-09-29: 3629 addresses. By kind, pages and the last 90 days:

- blog: 773 pages, 38 in the last 90 days, latest 2026-09-25
- case study: 86 pages, 3 in the last 90 days, latest 2026-08-20
- webinar or virtual event: 82 pages, 2 in the last 90 days, latest 2026-07-14
- conference or event: 12 pages, 0 in the last 90 days, latest 2022-05-20
- report or ebook: 11 pages, 0 in the last 90 days, latest 2023-05-25
- comparison: 41 pages, 5 in the last 90 days, latest 2026-09-17
- template or tool: 4 pages, 0 in the last 90 days, latest 2026-06-25
- glossary or explainer: 127 pages, 1 in the last 90 days, latest 2026-07-23
- podcast or video: 42 pages, 0 in the last 90 days, latest undated
- news or press: 9 pages, 0 in the last 90 days, latest 2019-03-05
- Recent: 2026-09-25 blog: 10 000 users signed up for your waitlist now what https://onesignal.com/blog/10-000-users-signed-up-for-your-waitlist-now-what
- Recent: 2026-09-25 blog: Most retention strategies are just reactivation tactics in a trench coat https://onesignal.com/blog/most-retention-strategies-are-just-reactivation-tactics-in-a-trench-coat
- Recent: 2026-09-25 blog: Is your churn a messaging problem or a product problem https://onesignal.com/blog/is-your-churn-a-messaging-problem-or-a-product-problem
- Recent: 2026-09-25 blog: Do your lifecycle flows still assume everyone checks email first https://onesignal.com/blog/do-your-lifecycle-flows-still-assume-everyone-checks-email-first
- Recent: 2026-09-23 blog: One in app every language what shipped at onesignal this month https://onesignal.com/blog/one-in-app-every-language-what-shipped-at-onesignal-this-month
- Recent: 2026-09-18 blog: How to find your actual best send time not the internets https://onesignal.com/blog/how-to-find-your-actual-best-send-time-not-the-internets

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.