# ON24: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 37 judge labels across 1 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/on24/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Webinar and virtual event platforms | 2% | 13 | 35% | 37 |

## What the models said for it

- "Best for: marketing webinars, demand gen, and enterprise-grade analytics" (GPT-5.4 mini, Webinars)
- "the best overall choice is usually ON24" (GPT-5.4 mini, Webinars)
- "Pick ON24 if webinars are a major pipeline driver and you have the budget for a more enterprise marketing-focused platform." (GPT-5.4 mini, Webinars)
- "put ON24 in the final evaluation if marketing attribution and deep engagement data matter more" (GPT-6 Luna, Webinars)

## And against it

- "What to Avoid ON24 ... it's typically too expensive and heavy for a mid-sized company" (DeepSeek V4 Flash, Webinars)
- "Avoid pricier ones like Demio or ON24 unless scaling up." (Grok 4.1 Fast, Webinars)
- ""more cumbersome than the price point is worth"" (Kimi K2, Webinars)
- "may not be cost-effective for smaller organizations. It is also flagged for hidden stack costs and reliability concerns" (Mistral Small, Webinars)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Webinar and virtual event platforms: 2% to 2%, ±0. Inside the floor by 11 points · rank 8 → 13 of 67.

## The company

ON24; http://www.on24.com/; San Francisco, United States; founded 1998; public, ONTF on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What ON24's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI Webinar & Engagement Platform (https://on24.com/)
- For: B2B marketing and revenue teams (https://on24.com/)
- Price stated: Get pricing (https://on24.com/)
- Integrations claimed: 30 (https://www.on24.com/pricing)
- Certifications: ISO/IEC 27001, ISO/IEC 27701:2019, SOC 2 Type 2, APEC PRP
- Hosting: Worldwide
- Customers named: Microsoft Azure, SAP, Snowflake, Oracle, Plante Moran, NASDAQ, ServiceNow, Thermo Fisher Scientific

## What it publishes

Every page on24.com exposes, read 2026-09-29: 2265 addresses. By kind, pages and the last 90 days:

- blog: 844 pages, 0 in the last 90 days, latest undated
- case study: 158 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 440 pages, 0 in the last 90 days, latest undated
- conference or event: 45 pages, 0 in the last 90 days, latest undated
- report or ebook: 7 pages, 0 in the last 90 days, latest undated
- comparison: 4 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 8 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 3 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.