# Northbeam: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 32 judge labels across 2 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/northbeam/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 0% | 29 | 42% | 31 |
| Web analytics | 0% | 64 | 0% | 1 |

## What the models said for it

- "Northbeam combines clickstream multi-touch attribution with marketing mix modeling, giving e-commerce brands both a daily MTA view and a longer-horizon MMM view." (Muse Glimmer 30B, Attribution & MMM)
- "Fast-moving DTC ecommerce profitability | Triple Whale or Northbeam" (DeepSeek V4 Flash, Attribution & MMM)
- "While slightly pricier than Cometly, it is generally more affordable than legacy enterprise tools." (Qwen 3.7 Flash, Attribution & MMM)
- "DTC-focused, AI-driven MTA + lightweight MMM; real-time, Shopify-native, affordable for ecom." (Grok 4.1 Fast, Attribution & MMM)

## And against it

- "Avoid E-comm tools (e.g., Triple Whale, Northbeam): DTC-focused, not B2B pipelines" (Grok 4.1 Fast, Attribution & MMM)
- "What to Avoid on a Tight Budget - Northbeam starts at ~$1,500/month" (Kimi K2, Attribution & MMM)
- "More expensive and geared toward larger-scale spend... you may find them overkill and poorly suited for multi-step B2B pipelines." (Qwen 3.7 Flash, Attribution & MMM)
- "Buyers report a complex, cumbersome onboarding process that is hard enough to make them reconsider the tool." (DeepSeek V4 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 30 → 29 of 123.
- Web analytics: 0% to 0%, ±0. New · not ranked in September 2026 · rank 64 of 91.

## In its own words

What Northbeam's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the marketing intelligence platform for profitable growth (https://northbeam.io/)
- For: modern marketers (https://northbeam.io/)
- Price stated: Contact us for a quote; $1,500 / for maximum value; $3,500 / per month; Custom / for maximum value (https://www.northbeam.io/pricing)
- Starting price: $1,500 (https://www.northbeam.io/pricing)
- Customers named: Grüns, Dr. Squatch, Omnilux, Gardyn, Timex Group, Hexclad, Kizik, Dr Squatch

## What it publishes

Every page northbeam.io exposes, read 2026-09-29: 676 addresses. By kind, pages and the last 90 days:

- blog: 99 pages, 0 in the last 90 days, latest undated
- case study: 22 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 5 pages, 0 in the last 90 days, latest undated
- comparison: 8 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 15 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.