# Northbeam alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 185 of the 216 answers in the 1 category where Northbeam holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/northbeam/alternatives/

## Named instead, most often (every category and segment added)

- Dreamdata: 32
- Google Analytics 4: 24
- Adobe Marketo Measure: 9
- Measured: 8
- Recast: 7
- CaliberMind: 6

## Attribution and marketing mix modeling

**Small business**: 57 of 72 answers did not name Northbeam (Northbeam is #15 of 18 at 0%).

- Google Analytics 4: first choice in 16 of those 57
- Dreamdata: first choice in 10 of those 57
- Forecastr: first choice in 5 of those 57
- HubSpot Marketing Hub: first choice in 5 of those 57
- Ruler Analytics: first choice in 5 of those 57
- Google Meridian: first choice in 4 of those 57
- MixModeler: first choice in 4 of those 57
- Factors.ai: first choice in 3 of those 57

**Mid-market**: 61 of 72 answers did not name Northbeam (Northbeam is #19 of 22 at 0%).

- Dreamdata: first choice in 17 of those 61
- Google Analytics 4: first choice in 8 of those 61
- Recast: first choice in 7 of those 61
- Triple Whale: first choice in 3 of those 61
- CaliberMind: first choice in 2 of those 61
- Google Meridian: first choice in 2 of those 61
- HockeyStack: first choice in 2 of those 61
- Improvado: first choice in 2 of those 61

**Enterprise**: 67 of 72 answers did not name Northbeam (Northbeam is #17 of 21 at 0%).

- Adobe Marketo Measure: first choice in 9 of those 67
- Measured: first choice in 8 of those 67
- SegmentStream: first choice in 6 of those 67
- Adobe Mix Modeler: first choice in 5 of those 67
- Dreamdata: first choice in 5 of those 67
- CaliberMind: first choice in 4 of those 67
- HockeyStack: first choice in 4 of those 67
- Rockerbox: first choice in 3 of those 67

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.